L’Occitane takes its immortelle story one step further

The immortelle flower has powerful active ingredients.

The success story of an anti-ageing flower has inspired a French skincare brand to come up with a new formula.

On a hill slope in northeast Corsica, overlooking the Mediterranean Sea, a field of bright yellow flowers is in full bloom. It is early summer, and the flowers which give off a strong fragrance, are ready to be harvested. This comes from part of the 50ha of immortelle flowers cultivated by L’Occitane for its essential oil, a key ingredient in one of the French skincare brand’s most popular ranges.