Beauty

Published: Wednesday August 13, 2014 MYT 12:00:00 AM
Updated: Saturday August 16, 2014 MYT 7:06:23 PM

Clarins has an Asian solution for 'extra-firming' and 'rejuvenating' your eyes

There’s no one-size-fits-all answer to eye care. Just ask Clarins. Since launching its first eye cream in 1966, Clarins has created nine different products just for the eye contour. Its latest, Clarins Extra-Firming Eye Complete Rejuvenating Cream, contains all the latest advances in skincare and is specifically for Asian women.

“We identify the need, study the concerns, and then screen the ingredients. Then we work with our botanists to select the best ingredients to develop a product with efficient absorption and good sensorial quality,” says Nathalie Issachar, marketing development and scientific communication director at Clarins.

According to a 2013 study by French Opinion and Marketing Studies Institute, 63% out of 2,000 Chinese women from age 18 to 55 said that their eyes were their most important asset for seductive appeal.

Clarins Research was inspired by the practice of independent experts in cosmetic medicine in Asia, says Issachar. “We had conversations with plastic surgeons to understand the specifics of the eye area of Asians,” she says.

They found that most medical procedures in Asia are done on two triangles around the eyes: the lateral and lower triangles. The lateral triangle is the outer corner of the eyes where wrinkles and crow’s feet form, whereas the lower eyelid, which is heavy due to fatty tissues, collapses from the loss of firmness. This lower triangle is where eye bags happen, and as fatty tissue increases and lymphatic flow slows down, the skin becomes thinner, loses density, and dark circles appear more visible.

From top: The lateral triangle is the outer corner of the eye where fine lines, wrinkles and crow's feet appear. The lower triangle is the area where eyebags form. Clarins Extra-Firming Eye Complete Rejuvenating Cream uses Albizia extract as its key ingredient.
The lateral triangle is the outer corner of the eye where fine lines, wrinkles and crow’s feet appear (top), the lower triangle is the area where eye bags form (bottom).
As fatty tissue increases and lymphatic flow slows down, skin becomes thinner and loses density. So, dark circles and eye bags appear more visible.

About 50% of Asian women don’t have upper eyelid crease. The eyelid skin is comparatively heavier and thicker, making it appear swollen and puffy, and it descends faster with age. 

“We discovered the genetic difference between Caucasians and Asians. The quantity and locality of fat pockets in the eye area is dissimilar, more so on the upper eyelid. In Caucasians the fat pocket is smaller, while it’s more prominent and protruding in Asians,” Issachar says.

With age, Issachar says puffiness becomes more obvious in Asians. Coupled with dark circles under the eyes circles and a lack of firmness, eyes will look smaller. The onset of this progression occurs earlier in Asians compared with Caucasians.

It took Clarins two-and-a-half years to develop the formula for the new eye cream. Albizia extract, a key ingredient in the product, is claimed to slow the formation of dark circles and eye bags linked to ageing. Issachar says dark circles are tougher to treat as the skin is very thin and the problem can be due to poor microcirculation. Crow’s feet can be treated through moisturising. 

Available at RM199 from all Clarins counters by the end of August 2014.

Tags / Keywords: Clarins, Nathalie Issachar, eye cream for Asian women

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