'Artificially intelligent' skincare serum: Like the ghosts of Christmas

The beauty world proffers products as magic bullets that no longer just treat the problem but understand how our skin works, so that future problems are prevented. Maybe this isn't "news" and jaded skincare experts will say, "No big deal, so what’s new?" But what if there’s a serum that acts like the ghosts of Christmas and is capable of looking into our past, present and future skin? Now that’s breaking news!

American brand Clinique claims to have pioneered custom-fit skincare, delivering a solution for every skin type and concern. As the first dermatologist-created brand based on the philosophy that great skin can be created, the latest serum aims to help you “create your best skin ever”.