Published: Wednesday July 16, 2014 MYT 12:00:00 AM
Updated: Wednesday July 16, 2014 MYT 10:36:37 AM

Hair on the move: Redken Reinvented Styling Mobile Salon

If you’re one of those who haven’t had a chance to consult a professional hairstylist recently, American professional hair care and services brand Redken will pay you a visit.

Over three weekends in August, the Redken Reinvented Styling Mobile Salon will be stationed at selected locations in the Klang Valley. 

“Through our Mobile Salon, we hope to create a stronger consumer engagement by introducing Redken, and our latest styling products via the professional Redken hairstylists, out of the salons,” says Romeo Joss, brand and business development manager forthe brand.

Joss explains that Redken Professional hair products are only available in the salons so there are a lot of consumers who have not been introduced to the brand. At each of the designated location, the public can visit the Redken Mobile Salon from 10.30am to 8.30pm.

The Mobile Salon will be equipped with eight styling stations where eight professional Redken hairstylists will be available to introduce the brand and help with hair queries.

“We will offer a mini styling makeover, styling services and tips, and consultation on hair matters for men and women,” Joss points out, adding that hair cuts, washes or chemical services will not be available.

At the same time, the brand will also be selling their hair care products at discounted prices, and customers can look forward to limited edition gifts with purchase.

“We are always looking at ways to explore channels to engage with consumers. This is our way of getting in touch with them through a personal approach, and letting them experience the professionalism of the brand and Redken hairstylists,” he says.

Don’t you wish there was a mobile hair salon in your neighbourhood?

Redken Reinvented Styling Mobile Salon will be at Jaya One Market, Petaling Jaya, Selangor (Aug 9 & 10); Desa Park City, Kuala Lumpur (Aug 16); and The Curve, PJ (Aug 17). For locations on Aug 23 & 24, check Redken’s Facebook.

Tags / Keywords: Redken, Mobile Redken Salon


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