Home > Lifestyle > Women > Beauty
Friday June 6, 2014 MYT 3:40:00 PM
Friday June 6, 2014 MYT 9:02:01 AM
Avert disaster of mismatched nails and cocktails with Seagram’s and Essie. Yes, this is for real.
In a bid to target a female market, a wine cooler brand has tapped popular nail polish brand Essie to create original nail art so that women will never have to face the shame of drinking cocktails with mismatched nails, ever again.
Seagram’s Escapes has teamed up with Essie’s lead nail designer Rita Remark to produce nail art tutorials inspired by the colour palette of its summer cooler series, because, well, there is no worse fashion faux pas than to drink cocktails with mismatched nails.
For Seagram’s Escapes’ Watermelon Splash flavour, Remark uses the colours of the classic summer picnic fruit to create striped nails, also evocative of a classic polo shirt.
Along with step-by-step tutorials, the manicures are accompanied by a cocktail recipe that features the cooler.
Other ways alcohol brands try to seduce women? Clos du Bois Winery in California teamed up with retailer Banana Republic in 2011 to create special holiday edition bottles emblazoned with chic cocktail dresses, while other winemakers try to appeal to female tipplers with bottles named Strut, Girls’ Night Out and Little Black Dress.
Check out how to reproduce the Polo Stripe on Seagram’s Facebook page. — AFP Relaxnews
Tags / Keywords:
Women, Nail Polish, Beauty, Product, Wine Cooler, Essie, Seagram
Artist conjures beauty in ferocious beasts
Trend watch: Tokyo men and their über stylish ways
Stylish soiree at The Star
Make no apologies for having darker skin
5 Malaysian singers who could do a duet with Peabo Bryson
A Malaysian girl learns the best way to see crowded Angkor temples: on two wheels
Meaningful employment is not impossible for people with epilepsy
National Literature Laureate A. Samad Said creates emotional art
Nestlé rewards consumers with biggest promotion ever
The great South Australian adventure
Living away from Malaysia can trigger a lot of different longings
Star2 Monthly Challenge: Top tips for hiking
Immersive virtual reality experience
The US$50 device that symbolises a shift in North Korea
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)