Beauty

Published: Thursday May 22, 2014 MYT 5:15:00 PM
Updated: Friday May 23, 2014 MYT 7:32:41 AM

Charlotte Casiraghi is the face of new Gucci Cosmetics collection

Charlotte Casiraghi named as face of Gucci Cosmetics.

Charlotte Casiraghi named as face of Gucci Cosmetics.

The Italian luxury house showcases intimate allure for beauty.

Highly sensuous and feminine, the campaign starring Casiraghi will be unveiled together with the launch of the Gucci Cosmetics collection in September this year in selected countries. The line includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and preparation products for skin.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Frida Giannini, Gucci’s creative director.

The print campaign for the Gucci Cosmetics collection is photographed by Mert Alas and Marcus Piggot, and digital film directed by Fabien Baron. The intimate depiction capture Casiraghi in a series of stolen moments which bring the spirit of the Gucci Cosmetics collection to life via Casiraghi’s mesmerising beauty and modern allure.

“I have really enjoyed my relationship with Frida over these last four years and I’m excited to work with her again on this signature project. I have great admiration for her both as a designer and a strong and visionary woman,” said Casiraghi.

A shared passion for horse riding brought Giannini and Casiraghi together. Compelled by her modern elegance, Giannini designed an exclusive equestrian wardrobe for Casiraghi in 2010 to compete in the Global Champions Tour show jumping event. Casiraghi has since been captured for the Gucci’s “Forever

Now” advertising campaign series shot by famed fashion photographers Peter Lindbergh, Inez & Vinoodh, Mert & Marcus and Bruce Weber.

Tags / Keywords: Lifestyle, Gucci, face, Charlotte Casiraghi

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