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Thursday April 17, 2014 MYT 3:35:00 PM
Thursday April 17, 2014 MYT 3:41:50 PM
Czech out the new face of the fragrance.
The Spanish brand has introduced a new eau de toilette based on its iconic women’s fragrance Lady Million. Represented by the Czech supermodel Hana Jirickova, Lady Million Eau My Gold! will arrive at perfume counters this summer.
After launching 1 Million and Lady Million in 2008 and 2010, Paco Rabanne has unveiled a new variation on its signature women’s perfume. The flamboyance and ostentatious hedonism of the original fragrance give way to a festive tone and more delicate, simple pleasures in the new eau de toilette.
Developed by Anne Flipo, the nose behind Lady Million, the scent combines notes of green mango, grapefruit, violet leaf and orange blossom. Among the base notes, warm cedar and amber musk add body to the perfume.
The faceted diamond of the Lady Million flacon has been elongated and turned almost transparent for this new eau de toilette. Removing the stopper reveals the inscription “Eau My Gold!”
For the campaign, Paco Rabanne chose the famous Czech supermodel Hana Jirickova. The young woman will take over from Dree Hemingway, who has been the face of Lady Million since 2010. Jirickova will star in a video ad for the fragrance directed by Alexandre Courtes.
Lady Million Eau My Gold! Eau de Toilette will go on sale this June. – AFP Relaxnews
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Lifestyle, Paco Rabanne, Million, fragrance
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