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Wednesday April 16, 2014 MYT 12:00:00 AM
Wednesday April 16, 2014 MYT 10:22:23 AM
by majorie chiew
Wong Meng Choy, chief executive officer of Luxor Beauty World Sdn Bhd, distributor of Algotherm, and Brigitte Weber, Algotherm Asia Pacific training director, with Algotherm’s new anti-ageing range, AlgoTime Expert.
Nutrients sourced from the sea can reactivate the skin’s youth genes for a visibly younger skin.
Did you know that age and external factors can modify the skin’s gene activity?
The ability of cells to perform at full capacity decreases and main cellular processes such as melanogenesis (the production of melanin) and production of dermal components (collagen, elastin and hyaluronic acid) are “disturbed”.
When this happens, skin becomes thinner and its appearance changes. Apart from the natural passing of time, pollution, excessive sun exposure, stress, heavy smoking and a sedentary lifestyle also contribute to ageing.
This is further aggravated when a person neglects to care for her skin, said Brigitte Weber, Algotherm Asia Pacific training director.
Collagen, elastin and hyaluronic acid in the dermis start to decrease, resulting in a loss of firmness and skin slackening. That’s how wrinkles start to appear.
French marine cosmetic brand Algotherm has found a way to reactive the skin’s youth genes by harnessing the power of four “clever” algae.
“When the four algae work in synergy, they can restore youth gene activity to act on the four visible signs of ageing – wrinkles, loss of firmness, slackening of the facial contour and dark spots – for a visibly younger skin,” added Weber, who was in Selangor recently to launch the brand’s new anti-ageing range, AlgoTime Expert.
“Undaria pinnatifida reduces wrinkles and fine lines. Alaria esculenta restores firmness, elasticity and suppleness. Ulva lactuca is for lifting, redefining and sculpting the facial contour while Dictyopteris membranacea is anti-dark spot (ingredient).”
The brand’s patented exclusive formula, Algogene 4, combines the power of the four algae to activate 35 genes involved in the anti-ageing process. Cell longevity is said to be increased, and skin renewed and protected.
“By using algae, sea minerals and purified sea water which have unique similarities with our human blood plasma, and via osmosis, these ingredients are easily transported to the cells in our body,” he explained.
Algotherm is represented in world class spas and in more than 75 countries. Set up in 1962, the brand was acquired in 1997 by the Batteur group, one of France’s leading pharmaceuctical conglomerates.
In the last 10 years, the brand has evolved to be the forerunner in the marine cosmetics. In 2009, the brand underwent a major rebranding and has since improved on its formulation and packaging. It has a comprehensive range of products for every skincare concern.
AlgoTime Expert offers five products: Marine Life Serum is a youth-activating serum that combines the four algae to reduce wrinkles, restore skin’s firmness, redefine the facial contour and reduce dark spots. Youth Wrinkle Cream is said to smooth out wrinkles and reduce dark spots for visibly younger skin.
Youth Lift Cream is a smooth firming cream with “anti-slackening lifting effect” to restore suppleness and elasticity. Facial contours are touted to look redefined and skin visibly firmer. Youth Vitamin Mask is an energising mask meant to revitalise skin and erase fatigue.
Last but not least, Wrinkle Intensive Filler has innovative ingredients like marine and hyaluronic acid filling spheres which swell in the presence of water and increase in volume to reduce the appearance of wrinkles. It has triple-action (optical, biological and mechanical) to act on wrinkles to make them look less long and deep.
> Prices for the AlgoTime products range from RM190 to RM320. Available at Algotherm beauty salons/spas.
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Lifestyle, Algotherm, Algotime Expert, Anti Ageing
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