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Thursday March 27, 2014 MYT 10:45:00 AM
Thursday March 27, 2014 MYT 11:49:52 AM
The beauty company will launch its first nail polish in aid of charity.
Beauty company Kiehl’s will be releasing its first nail lacquer this summer to benefit the fight against HIV/AIDS.
The brand’s debut nail polish will be released this July, and the product will come (in true Henry Ford-style) in just one shade, a glossy biker black. “We’ve had motorcycles (in our stores) for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great,” Chris Salgardo, president of Kiehl’s, explained to WWD.
Theformaldehyde-free formula will appear in Kiehl’s stores priced between US$15 and US$18 (RM48 and RM57). It will also arrive in time for the brand’s annual LifeRide motorcycle trip, which has raised funds and awareness for the fight against HIV/AIDS since 2010.
Proceeds from the ride and the polish are set to go towards amfAR, The Foundation For AIDS Research. — AFP Relaxnews
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