Home > Lifestyle > Women > Beauty
Thursday January 30, 2014 MYT 3:10:00 PM
Thursday January 30, 2014 MYT 3:39:30 PM
Marc Jacobs is launching a new pop-up store with a social media twist, based on his scent Daisy.
A tweet with a twist.
THE New York City-based designer will be launching a new pop-up store with a social media twist.
During the upcoming Fall-Winter 2014 shows in the Big Apple, designer Marc Jacobs will be debuting an innovative new social media experiment, reports Fashionista.
At first the “Daisy Marc Jacobs Tweet Shop” sounds pretty normal, containing a lounge, nail art area, photo booth and drinks. But there’s something fresh about this pop-up where Daisy fragrances and accessories will be ready and waiting to be given away in exchange for a little social media publicity.
Using the #MJDaisyChain hashtag on your instagram and twitter posts will be rewarded with freebees, and the best instagram shot of the day will apparently win a Marc Jacobs handbag. It’s not yet clear how much your tweets will be worth, or whether they’ll be more valuable for the number of subsequent re-tweets you manage to generate.
Tommy Hilfiger has announced a similar initiative for its upcoming runway show on Feb 10. The Californian brand will be using a #tommyfall14 hashtag to create buzz before, during, and after the presentation, as well as employing instagram’s new instameet feature with a #nyfwinstameet tag. The Tommy Hilfiger instameet will allow fellow instagrammers in the area to meet up and hangout around the show.
The Marc Jacobs pop-up will take place from Feb 7-9 during the upcoming Mercedes-Benz New York Fashion Week. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Marc Jacobs, tweet, shop, beauty, Daisy Marc Jacobs Tweet Shop, Daisy
Robbers flee with RM200,000 in gems despite crash
Nothing is wasted here
New Chinese-language 24-hour shopping channel launched
Thieves stroll out undetected with four TVs
CM: I didn’t tweet about loudspeaker ban
Honouring the masters of their trade
Supermarket chain and financial services company launch new credit cards
Footwear company launches Fall/Winter collections at its latest concept outlet in Sunway
Dress up for the season
White tiger off to a roaring start
Eight experiences you can’t miss when in Australia
Goffin gives Belgium lead after nightmare start
Ringleader of Paris attacks planned more strikes, mocked open borders - sources
VR, action cams, Star Wars emerge as early gift favourites
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)