Beauty

Published: Tuesday December 24, 2013 MYT 12:30:00 PM
Updated: Tuesday December 24, 2013 MYT 12:41:38 PM

Burberry to launch new fragrance

Burberry will add a new female fragrance to its Brit Rhythm line early next year.

Burberry will add a new female fragrance to its Brit Rhythm line early next year.

The luxury brand has come up with a Brit Rhythm scent for women.

Burberry will add a new female fragrance to its Brit Rhythm line early next year.

The men’s scent Burberry Brit Rhythm was launched in September this year, inspired by Burberry creative director Christopher Bailey’s on-going love affair with Britain’s musical culture. Now Burberry has revealed the first details of the scent’s rock ‘n’ roll sister.

Designed by Givaudan perfumers Nathalie Cetto and Antoine Maisondieu, the perfume opens with English lavender, pink peppercorn and neroli, before flowering into a fruity heart of orris absolute, blackberry leaves and orange flowers. The drydown notes include vetiver, musk and vibrant woods.

Bailey explained the appeal to “really that kind of adrenaline feeling that you get from music. The effect of hairs rising on the back of your neck. The moment where you are anticipating your favourite band coming on, or when you are listening to a beautiful piece. It’s a sexy fragrance because I think there is a sexiness to that kind of rock ‘n’ roll world.”

The key element is apparently the English lavender from Kent. “We are very proud – this is the first feminine fragrance created around lavender. English lavender is more aromatic (than French), and it was important for us to have an English ingredient,” said Cetto.

The eau de toilette comes in three sizes – 90ml (US$90/RM279), 50ml (US$70/RM217), and 30ml (US$53/RM164) and there will also be body lotion, hair mist, body wash and deodorant options.

The fragrance will launch Jan 3 in Paris at the Sephora on the Avenue des ChampsElysees, at Selfridges in London on Jan 23, and at all Burberry stores and online five days later. The teaser campaign is set to drop on Jan 21, joined by a capsule collection of one-off leather jackets. — AFP Relaxnews

Tags / Keywords: Lifestyle, Burberry, perfume, Brit Rhythm

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