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Friday November 1, 2013 MYT 3:10:00 PM
Friday November 1, 2013 MYT 9:01:08 AM
Carven creates outfits for French beauty retailer Marionnaud.
New look for each season for the cosmetics metgastore.
As part of the preparations for the opening of its new flagship store on the Champs-Elyses, French cosmetics megastore Marionnaud has tasked Carven with creating slick new uniforms.
Bespoke fashion uniforms are an increasingly global trend. Virgin Atlantic recently hired Vivienne Westwood to create new eco-friendly and sustainably-sourced uniforms for the company’s staff. And earlier this year, Australian flag-carrier Qantas showed off a new Martin Grant-designed uniform, modeled by Victoria’s Secret star Miranda Kerr.
After the airlines, cosmetics company Este Lauder also got in on the act, tasking Opening Ceremony and Kenzo designers Carol Lim and Humberto Leon to create stylish new outfits for its beauty advisers.
Now Marionnaud has joined the trend, announcing a partnership with upmarket Parisian luxury label Carven. Described by Marionnaud as a “modern, chic and Parisian” look, the three outfits (two for women and one for men) will be reserved for staff at the flagship store, which is set to open at 104 Avenue des Champs Elyses early this month.
Excitingly, there will also be new options for each season, with a Spring/Summer collection set to arrive in April 2014. – AFP Relaxnews
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