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Wednesday October 23, 2013 MYT 12:00:00 AM
Wednesday October 23, 2013 MYT 8:22:18 AM
by patsy kam
Ageing elixir: The Swiss line Cell Shock Age Intelligence Youth-Inducing System knocks down the first warning signs of ageing to create a visible and youthinducing effect.
Cutting-edge skincare technology has resulted in a system that can trigger a chain reaction towards youthful changes.
IT’S a nice idea, turning back the clock so that we can remain young. Or better yet, have time stand still so that we don’t age. But unless there’s some miracle treatment out there we don’t know about, it’s never going to happen.
Nonetheless, the beauty industry continues to strive and work against time, so that we get the Dorian Gray effect. Celebrities seem to have a better handle on ageing in that respect, but not everyone has the money to splurge on plastic surgery, Botox or fillers, or want to go down that path at all.
Of course, it’s not all due to a nip-and-tuck, as there are those who make it a point to lead a healthy life and exercise regularly. And then, there’s also the occasional secret skincare product that does the trick.
In what would seem to be the antithesis of building blocks, Swiss line’s cutting-edge research and development has come up with a system that is claimed to trigger a domino effect in knocking down signs of ageing.
The scientists at Swiss line have referred this revolutionary research achievement as the “alter ego” for anti-ageing.
Children know well what the game domino is all about. It’s knocking down a chip, which falls on another chip, hence creating a chain reaction.
In skincare, this domino effect describes a small change which can cause an effect in linear sequence. Scientists have developed this latest approach to effectuate a domino effect which ultimately leads to changes in the skin, heralding a new era in molecular skincare.
The new Swiss line Cell Shock Age Intelligence Youth-Inducing System has combined a complex series of potent ingredients (Cellactel 2 Complex, Madecassoside, molecules from an algae, cultured stem cells from a coffee plant, collagen promoting peptides and retinol, among others) to act as “dominoes”. These work harmoniously to “knock down the first warning signs of ageing” to create a visible and youth-inducing effect.
According to Laura Nicholson, Swiss line international training manager, the new multi-tasking moisturisers tackle four age markers: firmness loss, deep wrinkles, pigmentation spots and uneven pores.
The Youth Inducing system comprises a Cell Shock Age Intelligence Youth-Inducing Cream and a Cell Shock Age Intelligence PM-Repair Lotion.
An all-in-one moisturiser for day and night meant to address the problems of mature skin, the cream is said to transform the skin’s inner architecture to overcome the signs of ageing and restore the complexion’s luminosity and uniformity.
The key actives are Cellactel 2 Complex, for lifting and anti-wrinkle efficacy, and Madecassoside, to protect the skin from inflammatory daily stress by reducing the release of pro-inflammatory epidermal messengers.
What’s new, explains Nicholson who was in Kuala Lumpur for the launch, is the Rab27a molecule, that’s based on the understanding that certain molecules can trigger or block cellular cascades, and alter metabolic paths.
An active isolated fraction obtained from the red algae, Palmaria palmata from the northern coasts of the Atlantic Ocean, mostly in Iceland and Greenland, it opens an entirely new path to pigmentation control therapy, fighting UV-induced pigmentation and counteracting age spots.
There’s also Stem Cell Pulse, obtained from a stem cell culture of Psilanthus bengalensis (Coffea bengalensis), an unusual type of coffee without caffeine.
It plumps the skin and fills wrinkles by boosting collagen production in the dermis. She adds that it serves to restructure the tissue by boosting the formation of adipocytes and simultaneously decreasing the enzymatic breakdown of lipids.
And then, Polypeptide Arginne-Lysine (dual amino-acid based polypeptide) provides a targeted “surgical” dermis extracellular-matrix action that results in an anti-wrinkle effect while elastomer (complex polymer) refines pores and softens fine lines.
The lotion is touted to be a high-performance night time pre-lotion which repairs metabolism and maximises the cream’s action during the night. Apart from Cellactel 2 Complex, the key ingredient is Retinol Cyclo Complex that encourages cell turnover and exfoliation. Used in combination with retinol, there’s also panthenol that contributes to skin renewal, while preventing skin irritation.
Meant to replace a toning lotion, the booster should be applied at night only before the cream.
> The products are presented in two separate airless containers packaged in a coffret box retailed at RM1,188. Available at over 50 Cheerful Beautique member beauty salons nationwide.
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Lifestyle, Swiss line, youth, domino, Cell Shock
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