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Friday October 18, 2013 MYT 7:10:00 PM
Friday October 18, 2013 MYT 7:23:56 PM
Marilyn Monroe putting on perfume during a photo shoot before the premiere of the play ‘Cat On A Hot Tin Roof’ by Tennessee Williams, 1955. – AFP
The late actress had famously said she wore nothing but the fragrance to bed.
CHANEL has announced that images of Marilyn Monroe will be used in TV and print campaigns for its legendary fragrance starting Nov 17.
Although she did not appear in ads for Chanel No. 5 during her lifetime, the iconic American actress may have been the perfume’s best ambassador.
In 1952, when asked by Life magazine what she usually wore to bed, she famously responded that she wore nothing but the fragrance. The declaration went down in Hollywood history as an example of the famous sex symbol’s witty charm, contributing in the process to the mystique surrounding Chanel No. 5.
Six decades later, Chanel plans to place the late actress in the spotlight in No. 5 campaigns.
At the end of 2012, just after bringing on Brad Pitt as an ambassador for No. 5, Chanel released Marilyn And No. 5, a web video in its Inside CHANEL series. The clip expresses Monroe’s affinity for the fragrance through archival images and a previously unreleased audio recording of Monroe discussing her famous quote. – AFP Relaxnews
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