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Monday September 16, 2013 MYT 3:40:00 PM
Monday September 16, 2013 MYT 3:54:35 PM
Prada unveils its new version of Luna Ross.
The Italian luxury brand is rolling out a new Extreme version of its Luna Rossa men’s fragrance.
Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.
Concocted by Givaudin nose Daniela Andrier (who also created Prada’s Candy perfume and has mixed the upcoming Bottega Veneta men’s fragrance), Luna Rossa Extreme features a rich amber heart, surrounded by a mix of black pepper, bergamot, labdanum, juniper, vanilla and lavender.
Available for travellers since the start of this month, the scent will hit retail stores in Britain and Germany on today and the rest of Europe before the end of the month. Luna Rossa will then appear in stores in Asia and the Middle East before the end of the year, before launching in the United States next January.
Jawbone designer Yves Behar created the packaging, which features an imagery of Prada’s futuristic Luna Rossa AC72 catamaran. The boat recently sailed in the Louis Vuitton Cup competition in San Francisco. – AFP Relaxnews
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