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Thursday September 5, 2013 MYT 12:00:00 AM
Thursday September 5, 2013 MYT 8:50:13 AM
by beauty beatby aida ahmad
Actress Amanda Seyfried (second from right) and guests (from left) Angel Chan, Helena Pong, Virginia Wu and Nicola Young at the Cle De Peau Beaute Gala Dinner at Artistree in Hong Kong.
A Japanese skincare brand comes up with a serum for the skin’s smallest unit, the cell.
DOZENS of red and fuchsia roses on the dining tables gave a clear indication of the theme for the night. The elegant decor complete with candles hanging in transparent baubles amped up the glamour factor, as the who’s who of Hong Kong descended on ArtisTree at Taikoo Place.
It was the launch of the Cle de Peau’s Beaute Autumn/Winter 2013 collection, and socialites and celebrities the likes of models Mikki Yao, Virginia Wu, Nicola Young and Cara G as well as filmmaker and photographer Sean Lee Davis were all dressed to the nines for the occasion.
As we stepped into the dimly lit celestial arena, everyone waited with bated breath for actress Amanda Seyfried, Cle de Peau Beaute’s brand ambassador, to make her grand entrance.
The Les Miserables star arrived at the shindig in a pre-fall 2012 scarlet satin long-sleeved dress by Givenchy. Her matching platform sandals showed prettily through the slit of her dress.
During the dinner, Yoshiaki Okabe, general manager for Cle de Peau Beaute, took to the stage and said: “Cle de Peau Beaute celebrated our 30th anniversary last year. The core value of the brand is radiance of joy.”
The brand’s concept, he added, was derived from two pillars: intelligence and elegance. Okabe then introduced one of their new products for this season, Le Serum.
“It is our symbol of intelligence, our new genre-exploring serum created from cutting-edge science. Based on the concept of awakening the skin’s inner potential, Cle de Peau Beaute helps you achieve a completely ‘new’ skin.”
The Power of Rouge was also introduced, and Cle de Peau Beaute make-up creative director Lucia Pieroniel elaborated on how she had always been inspired by nature, hence why she had chosen the beauty of the rose for this season.
“For me, it encompasses the beauty of a woman. This singular flower is like the jewel on the crown in the garden of flowers. From the smell to the texture and the colour ... they are just inspiring to me,” she said.
Guests were also given a preview of the new make-up video for Cle de Peau Beaute starring Seyfried.
“I consider myself a chameleon. I’m an actress and I kind of hide behind a mask, but Lucia worked wonders on me with her ‘magic’. I became different characters,” Seyfried exclaimed.
She felt that all of the looks were different and wonderful, but she liked the sophisticated and elegant one best.
“I feel like a lady and it empowers me as a woman to look elegant. How you look on the outside effects the inside and vice versa.”
Fresh from her recent role in Les Miserables, Seyfried is currently working with actor/director/producer Seth McFarlane in the upcoming movie A Million Ways To Die In The West. As an actress who has been playing comedy roles since she was 17, Seyfried said she loved working with McFarlane, who is the director and co-writer of the movie. The comedy Western is scheduled to be released in May 2014.
“We were shooting in Santa Fe, New Mexico, and it was so much fun playing a role in this movie,” she said, adding that there was laughter every day on the set.
She admits that being an actress in Hollywood is tough, and she attributed this to the 14-hour shoots and harsh natural elements.
“We were filming in the desert so there were windstorms. And all the travelling, late nights and weird hours are very exhausting.”
Obviously, Seyfried has come out of her comfort zone as a comedy/romantic drama actress and as precocious Cosette in Les Miserables, as she currently stars in the biopic Lovelace as the famous porn star Linda Lovelace.
In an interview with The Sunday Times in Britain, she was quoted as saying: “This is the riskiest thing that’s happening in Hollywood right now... The first thing you think about is that it could ruin my career.”
Later, Seyfried, dressed in a cream dress with matching cardigan for the interview with the press, shared her beauty secrets.
She had just a touch of make-up on and wore a gold necklace with a diamond pendant with the letter “A” to dress up the otherwise casual outfit.
“I drink a lot water, exercise and stay out of the sun,” she said, adding that she had a strict Cle de Peau Beaute regimen which included washing her face before going to bed and using La Creme twice a day.
“My skin is so important to my job. That’s why I feel my relationship with the brand is such an honest collaboration.
“My mother always taught me less is more. I have decent sized lips and I don’t wear a lot of eye make-up. I love La Creme ... The Le Serum is intense and it makes my skin feel so soft.”
Seyfried professed that she had huge respect for the technology and science behind the products.
“Speaking to people empowers me and it is interesting that they want to know my take on things,” she said.
The 27-year-old added that she would love to keep this collaboration going because of its inspiring message and how the products allow women to be creative with the way they look. “Maybe one day I can help create a pimple cream,” she jested.
Seyfried also said she admired actress Annette Bening for her beauty and how far she has come in her career. She sees Emma Stone and Natalie Portman as beautiful and elegant women who have made their mark in the business.
When seeking advice, Seyfried said she often turns to her mother and her sister. Where does she see herself in 10 years time?
“Starting a family, hopefully,” she concluded.
Sensuality from within
Tags / Keywords:
Lifestyle, Cle de Peau Beaute, Autumn, Winter, Amanda Seyfried
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