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Tuesday September 3, 2013 MYT 6:40:00 PM
Wednesday September 4, 2013 MYT 6:50:18 PM
Seduction meets desire in the new Dior fragrance for men.
Robert Pattinson may have played a vampire in theTwilight series and now with Dior, he’s still got a “1,000 lives”.
As the new face of Dior Homme fragrances, he is said to give off a sense of determination, effortlessly, with no pretences.
The House of Dior says with him it is “intriguing seduction meets a desire for authenticity, intense and strong”.
In a campaign shot by Romain Gavras, he becomes a Dior man who defies preconceived ideas like his legendary precursors Marlon Brando, James Dean, Paul Newman and Monty Clift – embodying a certain idea of masculinity.
Watch the film inspired by the free verse: "for a man with 1,000 lives".
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