Christopher Bailey says music was the main inspiration for Burberry's new men's scent.
Since creative director Christopher Bailey took over at Burberry in 2001, music has undeniably become an integral part of the London-based luxury label’s DNA. Whether it’s the brand’s live shows (backed by up-and-coming bands), sponsored performances or the music section on the site, there’s a certain rock ‘n’ roll guitar-toting aesthetic that Bailey has tried to blend into the fashion brand.
Music was the main inspiration for the new men’s scent, Burberry Brit Rhythm.
"It’s really that kind of adrenaline feeling that you get from music. The effect of hairs rising on the back of your neck. The moment where you are anticipating your favourite band coming on, or when you are listening to a beautiful piece,” Bailey told Women's Wear Daily.
Concocted by perfumers Dominique Ropion, Anne Flipo and Olivier Polge, the fragrance reportedly opens with a blend of basil, spicy cardamom and juniper berries. The heart of ‘Rhythm’ mixes black leather, patchouli and styrax resin while base notes of cedar, incense and tonka bean round out the scent.
"It’s a sexy fragrance because I think there is a sexiness to that kind of rock ‘n’ roll world. It’s very leathery. It’s sexy and a little bit smoky and sensuous and I kind of like that idea of skin and leather. They were the starting points,” explained Bailey.
Bottled in a textured glass flask (featuring the Burberry check), the eau de toilette will comes in three sizes: 90ml, 50ml and 30ml, joined by an aftershave balm and shower gel. The online campaign starts Sept 3. – AFP Relaxnews
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