The interactive Clinique counter at Pavilion Kuala Lumpur.
An American skincare brand goes the extra mile by offering customised in-depth advice to address customer concerns.
As a dermatologist-developed brand, Clinique wants to do more than just sell products. It wants to empower its consultants to be knowlegeable about their products. This would be a boon to consumers as “an expert” is at hand to help them address their skincare needs. Their confidence level gets boosted and they would probably stay loyal to the brand.
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