Published: Wednesday December 17, 2014 MYT 12:00:00 AM
Updated: Wednesday December 17, 2014 MYT 1:42:38 PM

At 56, Madonna shows why she is still 'Her Madgesty'

Filename : attbuerr.0b818113340.original.jpg - To go with Madonna is the face of Versaces Spring/Summer 2015 campaign (published on 2014-12-04 12:57:20)

The pop queen replaces Lady Gaga for Versace’s advertising campaign, just in time for her new album, too.

Poor Lady Gaga. From a general disinterest in her antics to dwindling album sales, the “Mother Monster” can’t seem to catch a break nowadays. Recently, the 28-year-old received a Golden Raspberry nomination for Worst Supporting Actress (for Machete Kills).

Now comes news that Gaga has been replaced by Madonna for Versace’s advertising campaign. (Let’s not forget that Gaga’s Born This Way has been accused of copying Madonna’s classic Express Yourself.)

At the age of 56, Madonna continues to reinvent herself constantly. Versace’s Spring/Summer 2015 campaign was shot to capture the pop queen’s timeless power today. Naturally, Her Madgesty is dressed in ensembles from the Italian luxury brand, showcasing her toned body in the visuals.

Speaking about her new role, Madonna said: ‘It’s always exciting to be dressed head-to-toe in Versace and experience firsthand Donatella’s vivid imagination and passion that she has created for this collection.”

This marks the fourth time she has appeared in Versace’s advertising campaigns; her first was way back in 1995.

Still a believer in Madge’s ability to shill products to the upwardly mobile set, designer Donatella enthused: “Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015.”

In an interview with the New York Times, Donatella added: “Madonna says it best herself: She is unapologetic. She is her own woman, a role model who shows other women how we can do what we want, and get what we want, and do so for all of our lives, with no compromise.”

The same newspaper interviewed advertising consultant Lisa Mirchin, who dismissed any notion that Madonna is too old to be fronting a fashion campaign.

In Interview‘s art issue, the publication offered three different covers featuring Madonna.

“Once you hit that icon status, it’s not a matter of relevance,” Mirchin was quoted as saying. “Is Marilyn Monroe or Audrey Hepburn relevant? I think so. Madonna is ageless, and so is most fashion. Women are dressing as one age now. The range can go from 20 to whatever nature and physics will allow.”

Fashion photographers Mert Alas and Marcus Piggott, who shot Madonna’s MDNA album art, got behind the lens for this campaign. It is set to run as a 12-page portfolio in upcoming issues of Vanity Fair and Vogue, among other publications.

The renowned duo was also responsible for Madonna’s Interview magazine shoot, which caused quite a stir the past week. The mother-of-four modelled a series of cut-away outfits while reclining on a bed, and in one shot, posed topless in a cut-out corset. Some online comments insinuated that her breasts appeared too plastic.

Ever the publicity maven, Madonna is doing all this as her 13th studio album is around the corner, as evidenced by leaks of new songs Rebel Heart and Wash All Over Me. Themed the “art issue”, the publication is offering three different Madonna covers. She is interviewed by friend and illusionist David Blaine.

In the wide-ranging profile, in which Madonna jokingly called Blaine “a selfish pig”, she said the idea of “a whole day of silence sounds very seductive to me.”

She also explained her attraction to creative people. “You don’t want to be the smartest person in the room; you want to be the dumbest in the room. You want to be surrounded by other thinking people who are going to say something that makes you think, ‘Oh, my God, that’s an amazing idea. Why didn’t I think of that?’’’

To Blaine’s query “What movie scenes do you watch over and over in your mind?”, she had a most interesting answer.

“I see Wong Kar-wai’s film In The Mood For Love. The slow-motion shot of that beautiful Chinese woman walking up and down the stairway, up and down the stairway, up and down the stairway, over and over again. Everything about that movie, I could replay in my head. The tracking shots of the camera when she’s in the room with her lover and they’re eating together – that movie is so beautiful, like a dance.”

I don’t know about you, but the notion of Madonna being obsessed by Maggie Cheung in a cheongsam makes me love her even more.

■ The columnist attended Madonna’s MDNA concert in Paris in 2012, and waited five hours for her to appear on stage. She’s a real diva, that Madge. 

Tags / Keywords: Opinion, Lifestyle, The New Black, Madonna, fashion, columnist, Versace, Lady Gaga

More Articles

Filter by

At 56, Madonna shows why she is still 'Her Madgesty'

17 December 2014

The pop queen replaces Lady Gaga for Versace’s advertising campaign, just in time for her new album, too.

Learning from the best: Diane von Furstenberg flanked by the young women vying to be DVF’s global brand ambassador.

'Don't be a B': 6 fashion and life lessons from Diane von Furstenberg

3 December 2014

If you want to succeed in the fashion life, you better listen to Diane von Furstenberg.

Make me famous: The seven finalists of reality competition series Fit For Fashion. Who gets eliminated off the runway next?

From mere mortal to model

19 November 2014

Our columnist delivers his verdict on a new reality competition series which transforms ordinary people into fit fashionistas.

So stellar: For the Interstellar premiere, Anne Hathaway paired her Richard Nicoll gown with a silver chain decorated with stars, which hung down her back. — AFP

Bringing bling to the back

5 November 2014

From Anne Hathaway to Jennifer Lawrence, stars are challenging convention with the ‘backlace’ trend.

Booty call: Singer Nicki Minaj at the 31st MTV Video Music Awards in August. Her latest hit single Ananconda celebrates the female posterior. – EPA

Battle of the booty: JLo vs Nicki Minaj

8 October 2014

Everywhere you turn, you cannot avoid pop stars shaking what their mama gave them.

Rihanna (centre) and Styled To Rock judges Erin Wasson and Pharrell Williams.

For the love of (Tim) Gunn

24 September 2014

Those who tried to emulate Project Runway’s success have failed. Our columnist looks at the latest casualty.

Yellow is the new black

10 September 2014

#The New Black: From kooky pop divas to cartoon clans, one make-up brand has them in its hands.

You wanna Ice, Ice, Baby?

27 August 2014

With the Ice Bucket Challenge soaking celebrities and regular folks around the world, our columnist remains dry, despite being issued a challenge or two.

No holds barred: Ever-controversial fashion critic and author Joan Rivers promoting Diary Of A Mad Diva at a bookstore in New Jersey. - AFP

A diary worth suing?

13 August 2014

Celebrities, watch your backs. Our columnist looks at Joan Rivers’ latest tell-all tome.

Messages from the heart: A tourist walks past a board with prayers and condolences for victims of Malaysia Airlines MH17 flight, displayed on a board outside Pavilion Kuala Lumpur. - AFP

The heart breaks in many ways

30 July 2014

Like all Malaysians, our columnist is emotionally affected by what happened to MH370 and now, MH17.


Recent Posts