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Published: Thursday August 7, 2014 MYT 12:00:00 AM
Updated: Thursday August 7, 2014 MYT 12:09:48 PM

The '90s: Mega models

Famous faces of an inimitable era that rocked the fashion world.

OVER the years spanning 1990 and 1999, the fashion industry saw the rise of several famous models indeed. Hailed as mega-celebrities, these photogenic favourites ruled the scene – gracing covers of magazines, as well as making a mark on runways.

Here’s a look at eight women – plus one man, who made it real big in front of the camera during the ‘90s.

Cindy Crawford

Now, who could ever forget that mole of hers? While there is no dismissing the fact that Crawford stood out too, the beauty mark above her lip was a legend in itself. In 1995, Forbes magazine crowned the model – not the mole, mind you – the highest paid on the planet. Such was Crawford’s influence in the industry, which resulted in her ubiquitous presence in numerous lifestyle brand campaigns.

Claudia Schiffer

Supermodel Claudia Schiffer's career was launched through the Guess? advertisement campaigns.
Supermodel Claudia Schiffer's career was launched through the Guess? advertisement campaigns. 
She is said to have appeared on more than 1,000 magazine covers. Despite shooting to fame as one of the original Guess? Jeans girls in the ‘90s, Schiffer remains fashionably relevant. She returned in 2007 as one of Karl Lagerfeld’s muses, and 2010 saw her making an appearance in Ferragamo’s campaign. Her romantic link with illusionist David Copperfield from 1994 to 1999 probably helped keep her in the headlines, as well as further fanned her fame.

Linda Evangelista

“We don’t wake up for less than $10,000 a day,” – or so, that is what Evangelista once said when joking about being part of the more renowned models of her day. Together with Christy Turlington and Naomi Campbell, they comprised a triumvirate that was dubbed “The Trinity” of ‘90s supermodels. All three (including two others, Tatjana Patitz and Cindy Crawford) were even featured in a George Michael music video for his song Freedom 90.

Christy Turlington

Christy Turlington in Escada's Fall 2008 campaign.
Christy Turlington in Escada's Fall 2008 campaign.
Categorising herself jocularly as an “insurance model”, Turlington attributed being picked by clients due to her reliability in selling their products and brands. Her versatility in terms of looks was very much sought after. In magazines like Vogue, Turlington could be observed transitioning from a curly-headed all-American girl in gingham and espadrilles to a high-society seductress in peekaboo suits and elbow gloves, amongst other portrayals.

Naomi Campbell

Naomi Campbell walking the runway for the Versace Haute Couture Fall/Winter 2013/14 collection.
Naomi Campbell walking the runway for the Versace Haute Couture Fall/Winter 2013/14 collection. 
She is unfortunately recognised for having one of the most explosive tempers in the fashion world. Fancy having a mobile device hurled in your direction, anyone? Nevertheless, Campbell deserves some respect as the reigning queen of the runway. She walked for top international designers at the height of career, of which her sinuous sashay earned her the devout adoration of those within style circles.

Stephanie Seymour

Stephanie Seymour is still going strong as seen in this campaign shot for Estee Lauder.
Stephanie Seymour is still going strong as seen in this campaign shot for Estee Lauder. 
Another wild child, Seymour rose to public fame with regards to the drama she had in connection with Guns N’ Roses singer Axl Rose (both sued each other on charges of assault). That aside, Seymour’s infamous curves was what that reportedly landed her a multimillion-dollar contract with Victoria’s Secret. She is proud of her sex appeal, telling Playboy magazine in 1993: “I don’t have the perfect Barbie-doll face, but I did get famous for this body.”

Kate Moss

The iconic Kate Moss for Stella McCartney's Fall/Winter 2014 campaign.
The iconic Kate Moss for Stella McCartney's Fall/Winter 2014 campaign. 
Some would describe her figure as “boyish”, others are of the opinion that she was thin to the point of being waif-like. No matter what, Moss commanded the market in the ‘90s – with big labels clamouring to book the petite, 1.7m-tall model. Her most memorable campaign was probably the one she did with Calvin Klein, whereby the brand’s minimalist aesthetic fitted well with Moss’ seemingly androgynous body shape.

Tatjana Patitz

Patitz was originally part of a group of supermodels of 1990s, who like her, managed to expand their ideals of beauty through unexpected influence and success. She however, eschewed fame and was known to prefer living a quiet life. For instance, Patitz claimed California as her home base, instead of the more glitzy fashion capitals like New York and Paris.

Mark Vanderloo

Vanderloo first moved to New York in 1994 to be a Calvin Klein fragrance model. Soon after that though, he was booked as the as face-and body-of Hugo Boss’ couture and ready-to-wear lines. He is apparently one of the first men to appear on the cover of Marie Claire in 1996. At some point in the '90s, it was reported that Vanderloo was doing 50 shows every fashion week too. As testament to his good looks, Vanderloo is still currently a sought-after model.

Tags / Keywords: models, 90s, supermodels

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