Home > Lifestyle > People
Friday April 11, 2014 MYT 11:00:00 AM
Friday April 11, 2014 MYT 2:54:59 PM
Perhaps David Beckham should steer clear of representing alcoholic beverages and opt for more child-friendly products and brands.
The sports icon’s decision to become the face of a whisky brand sends confusing message to kids.
Retired soccer star David Beckham has been reproached by a charity for becoming the new face of a Scottish whisky.
Shortly after spirits and drinks company Diageo announced this week that they’d tapped Beckham to front their new Haig Club whisky, British charity Alcohol Concern released a statement expressing their “disappointment” with his decision to promote the consumption of alcohol.
“Given David Beckham’s other roles promoting sports and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle and we call on the star to rethink his association with this product,” the statement reads.
Alcohol Concern is a charity that works to reduce alcohol abuse. Beckham will work with British entrepreneur Simon Fuller in promoting the whisky brand.
For his part, Beckham said in a statement: “The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years.”
The Haig Club is described as having a clean style, with notes of butterscotch and toffee. The new brand will be launched later this year.
Meanwhile, Beckham – who peddles a string of product brands from Adidas, Burger King, H&M, Pepsi and Samsung – isn’t the only athlete to shill for alcohol. Bacardi also struck a lucrative endorsement deal when the rum brand tapped tennis champion Rafael Nadal. — AFP Relaxnews
Tags / Keywords:
Lifestyle, People, David Beckham, Sports, Whiskey, Whisky, Haig, Football, Alcohol
Veteran archer takes aim with a business selling archery equipment
Building bridges with China
National Sportsboy Welson eyes golden splash in SEA Games
‘Real Stories, Real People’ photo essays shoot for more medical funding for families
Jamie Oliver's Italian eateries coming to European airports
Different skin disorders on baby's skin explained
Amitabh Bachchan film 'Piku’ set for global release
No Shampoo Challenge Update: Our challenger is beginning to miss his shampoo!
Elaine Kang makes a comeback with first live show in 7 years
Audition for a chance to win prizes at the annual Clash of the Kingz dance competition
Not a jolly good sight
Travellers’ Choice Beaches for 2015
Flights from Malaysia to Nepal cancelled due to Turkish Airline crash
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)