Home > Lifestyle > People
Wednesday March 5, 2014 MYT 12:51:00 PM
Monday April 14, 2014 MYT 9:20:10 PM
Pharrell Williams and Barbara Palvin for Uniqlo. Williams is the face of Uniqlo's T-shirt line. – Uniqlo/AF
Musician is face of brand’s T-shirt line.
UNIQLO has hired Pharrell Williams as the face of its T-shirt line, designed by Japanese streetwear legend and A Bathing Ape founder NIGO.
The UT T-shirt line features styles for men, women, and kids. For Spring/Summer 2014, Williams has joined as “collaborator and spokesperson” and will appear in the line’s campaign images and TV commercials.
The collection will get a global unveiling on March 28 with a SPRZ NY (“Surprise New York”) project, a collaboration with the city’s Museum of Modern Art. The whole second floor of the brand’s New York flagship will be converted into a SPRZ NY experience, with further displays in Uniqlo’s 14 other flagships around the world. As a teaser, the limited edition “Think other” T-shirt worn by Williams in the promo shots will be available to buy online March 6 for the lucky first 240 customers.
Uniqlo will also work with Williams’s “i am OTHER” creative collective on a special line of men’s and women’s T-shirts and caps which will hit stores in mid-April.
It’s been a busy time for Williams. At the weekend the musician auctioned off his hat from the Grammy awards, raising US$44,100 (RM145,000) for his From One Hand to Another non-profit.
He has also recently announced a collaboration with Dutch fashion brand G-Star RAW designed to benefit the environment. The RAW for Oceans collection is set to hit stores on Aug 15 and uses “Bionic Yarn” (fibres made from recycled plastic collected from the sea). – AFP Relaxnews
Tags / Keywords:
Lifestyle, Pharrell Williams, Uniglo
Pharrell Williams partners with Adidas to create eco-friendly products
'Hi I'm back': 'Happy' ending (for now) as Iran frees video dancers on bail
'Happy' fever: KL's Pharrell tribute goes viral with 20k views in 24hrs
Gooooooooood night, Robin Williams. Thanks for the laughs.
Actor Wang Yu, 70, splits up with girlfriend, 30
Music of the world on local radio station, Capital FM
Elton John’s star-studded wedding ceremony
Christina Perri returns to KL for second gig
More hotels are going green, and it’s not just to save water or money
Ladies, time to stand up and fight for your man
Looking out for your ears
Remembering Tsunami 2004: Phuket bounces back from disaster
Germany sees no need to ease Russia sanctions despite minister's concerns
Newcastle's Gutierrez to return after beating cancer
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)