Sharing tweets about quitting smoking can help beat the habit

Sharing tweets about the process of quitting smoking with others going through it could be the way to go for better health, say researchers in California.

"The Twitter environment has created a sort of party dynamics," says Cornelia Pechmann, a marketing professor at the University of California Irvine Paul Merage School of Business. "That's especially important for social smokers."

Using social media can help smokers quit the habit. Photo: AFP