The largest US soft drink makers pledge to cut sugary drink calories by 20% in 10 years through education, marketing and packaging.
To prevent a host of diseases linked to over-consumption of sugar, the American Beverage Association, whose members include Coca-Cola Co, PepsiCo Inc, and Dr. Pepper Snapple Group Inc, and the Alliance for a Healthier Generation, announced the plan at the Clinton Global Initiative annual meeting in New York. The alliance was founded by the American Heart Association and the Clinton Foundation.