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Monday August 26, 2013 MYT 1:50:00 PM
Monday August 26, 2013 MYT 3:07:45 PM
K-pop heat triggers South Korean medical tourism boom.
AMANDA travelled all the way from China to get her new look in South Korea.
She’s having her first consultation with seven plastic surgeons at a renowned clinic in Seoul, shopping around to choose her new nose, jaws and eyes.
Like Amanda, thousands of Chinese, South-East Asian and Japanese patients are choosing to get their plastic surgery in South Korea.
Many of them are fans of the Korean pop culture, hoping to look like their idols.
The overall medical spending by foreign visitors hit a record US$116mil (RM359.6mil) last year. Out of them, 14% sought plastic surgery or skin treatments such as botox.
Nose jobs, facelifts, jawbone reductions or tummy tucks are popular among Chinese tourists.
Thanks to the boom, there are now more than 400 plastic surgery and skin clinics in the affluent Gangnam district in Seoul.
The authorities are actively behind the medical tourism boom – easing regulations and helping promote Korean plastic surgery overseas.
They hope the country can cash in on the success of K-pop – and foreign fans’ bid to be beautiful. – AFP Relaxnews
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plastic surgery, South Korea, K-pop idols
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