Home > Lifestyle > Food > News
Friday July 18, 2014 MYT 2:50:00 PM
Friday July 18, 2014 MYT 3:04:14 PM
Employees celebrate during the opening of the first Starbucks coffee store in Colombia. -- EPA/Mauricio Duenas Castaneda
How will that affect the business of local coffeeshops?
US chain Starbucks opened its first cafe earlier this week in Colombia – a world famous coffee exporter – apparently unafraid it will be like selling sand at the beach.
To gear up for a soft landing, the US company teamed up with local company Nutresa, and picked a location in Bogota’s exclusive Parque de la 93 for upscale appeal.
Starbucks “is looking to achieve a leadership position in the (Colombian) domestic market,” a Nutresa statement said.
Colombia is the world’s leading exporter of smooth arabica. So in a country where people know their coffee, Starbucks has decided to sell 100% Colombian beans in all its Colombian outlets.
“For us, it is a point of pride that Colombia will be the first country in Latin America where all the coffee Starbucks serves will be 100% Colombian,” said Carlos Gallego, head of Grupo Nutresa.
Colombia, with 47 million people, a booming economy and growing middle class, is an increasingly frothy market for international investors. — AFP Relaxnews
Tags / Keywords:
Food, Beverage, Starbucks, Coffee, Colombia
Finally, the question if coffee is good for you, answered
Tasty picks from all over are featured in 'Flavours'
Weekend buffet caters to lovers of seafood and meat
Dutch stroopwafel cookies enjoy sweet smell of success
North Korea's well-to-do feast on French baguettes
'The X-Files' revival: What can we expect from the new TV series?
Brief moment with ‘Late Late Show’ host James Corden. And David Beckham.
Toxic contamination: Keeping TVs, computers and other electronic waste out of landfills
Nestlé rewards consumers with biggest promotion ever
The great South Australian adventure
Living away from Malaysia can trigger a lot of different longings
Hyundai Motor aims to have autonomous driving tech on market in 2020
Williams sisters head into last eight in Miami
Much-awaited Pan Borneo project will induce a multiplier economic effect
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)