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Published: Friday July 18, 2014 MYT 2:50:00 PM
Updated: Friday July 18, 2014 MYT 3:04:14 PM

Starbucks opens first store in the land of coffee, Colombia

How will that affect the business of local coffeeshops?

US chain Starbucks opened its first cafe earlier this week in Colombia – a world famous coffee exporter – apparently unafraid it will be like selling sand at the beach.

To gear up for a soft landing, the US company teamed up with local company Nutresa, and picked a location in Bogota’s exclusive Parque de la 93 for upscale appeal.

Starbucks “is looking to achieve a leadership position in the (Colombian) domestic market,” a Nutresa statement said.

Colombia is the world’s leading exporter of smooth arabica. So in a country where people know their coffee, Starbucks has decided to sell 100% Colombian beans in all its Colombian outlets.

Starbucks' first outlet in Colombia is located at an upscale area in Bogota.

“For us, it is a point of pride that Colombia will be the first country in Latin America where all the coffee Starbucks serves will be 100% Colombian,” said Carlos Gallego, head of Grupo Nutresa.

Colombia, with 47 million people, a booming economy and growing middle class, is an increasingly frothy market for international investors. — AFP Relaxnews

Tags / Keywords: Food, Beverage, Starbucks, Coffee, Colombia

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