Home > Lifestyle > Food > News
Friday June 27, 2014 MYT 6:30:00 PM
Monday June 30, 2014 MYT 12:44:48 PM
US First Lady Michelle Obama and White House chef Sam Kass (in green) dig for sweet potatoes in the White House Kitchen Garden on Oct 20, 2010, on the South Lawn of the White House in Washington, DC. – AFP
Seeking food tourism, the president is sending his personal chef to this region to foster cross-cultural exchange.
Known for his love of fine but healthy food, President Barack Obama is deploying chefs – including his own – to Asia in hopes of bringing food tourists to the United States.
The five chefs will take part in Independence Day celebrations on July 4 in a bid to promote both US agriculture produce and regional cuisine, a stretch from the diet of hamburgers and pizza that much of the world associates with the United States.
The White House personal chef Sam Kass, an advocate of organic food who also directs First Lady Michelle Obama’s “Let’s Move” programme aimed at fighting childhood obesity, will appear at the event in Seoul.
Four other members of “the American Chefs Corps” – who cook in high-end restaurants in Austin, Boston, Chicago and New Orleans – will take part in events in Beijing, Canberra, Taipei and Tokyo, the State Department said.
The events will launch a year-long campaign by the United States to foster “cross-cultural exchange through the shared experience of food” ahead of next year’s World Expo in Milan, Italy, a State Department statement said.
Obama has set a goal of bringing 100 million international tourists to the United States in 2021, up from a record 70 million who visited last year. Travel and tourism support some eight million jobs in the United States, according to the federal government.
“The fact that people come from all over the world to see our parks, to see our monuments, is something we should take great pride in as Americans. And it’s good for our economy,” Obama said last month as he promoted the tourism campaign at the Baseball Hall of Fame in Cooperstown, New York.
Asia has been a key source of tourism growth to the United States.
Japan last year was the fourth largest source of visitors to the United States after Canada, Mexico and Britain. China, South Korea and Australia were also in the top 10. – AFP Relaxnews
Tags / Keywords:
Lifestyle, US chef corps, Barack Obama, Sam Kass, White House chef
White House says Obama wants Congress to invest in counter-terrorism fund
U.S. House passes bill to retroactively pay furloughed government workers
White House trims 2014 deficit projection
Obama budget targets millionaires, replaces sequester cuts
Cybersecurity battle looms after Obama directive
Lady Gaga goes ‘normal’ for jazz collaboration with Tony Bennett
Folk legend Leonard Cohen turns 80, releases new album
Lenny Kravitz struts back with new album
Celebrate the blues with home-grown stars
South Africa sets ‘Nutcracker’ in the Kalahari Desert
Books of the week: Experts on life and love
U.S. and Arab allies launch first strikes on fighters in Syria
Google chief urges Europe to free up high-tech risk takers
China enjoy pool party; Asiad gets first dope test
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)