Home > Lifestyle > Food > News
Thursday May 29, 2014 MYT 12:00:00 AM
Sunday June 1, 2014 MYT 5:07:49 PM
Coca-Cola comes up with a twist for freshman introductions.
The first few days of college can be a nerve-racking experience ... how do you break the ice when you don’t know a single person on campus?
According to Coca-Cola, the secret lies in a soda bottle which cannot be opened without help.
The brand developed a new type of packaging called “The Friendly Twist”, which features a cap that must be interlocked with another in order to twist open.
As well as selling double the amount of soda, the concept for Colombia also means that students have to talk to each other in order to get to their refreshment.
“Open a Coke, open a new friendship”, reads the ad campaign slogan.
Created by the Leo Burnett Colombia ad agency, an accompanying video shows students on campus interacting thanks to the tricky bottle design. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Coca Cola, The Friendly Twist
Programme to get Malaysians moving
Coca-Cola's iconic bottle design turns 100
Instead of hand-outs, these women get hand-ups.
Art installation turns Coca-Cola into drinking water
Coca-Cola to buy 29% of Indonesian unit for US$500m
A look at the Indian Muslim community in inner city
Former loan shark escapes gallows to start ice-cream factory
Bon Odori festival thrills crowd with folk dances and fireworks
Tell us your stories
Food made with love
Vying for views on YouTube
Russia vetoes bid to set up tribunal for downed flight MH17
Anderson takes six to put England in command
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)