Home > Lifestyle > Food > News
Monday March 31, 2014 MYT 11:40:00 AM
Monday March 31, 2014 MYT 12:27:08 PM
The Ronalds all admit that they are ‘loving it’.
Taco Bell is on fire with a new ad campaign that gathered all the Ronald McDonalds it could find, fed them the chain’s new breakfast menu items, and then got the real McCoys to admit they’re, well, “loving it”.
It’s an offensive but cheeky marketing strategy that’s just sassy enough to get the web talking and generate a few LOLs.
“To show you just how much people are loving Taco Bell’s all new breakfast, we asked some very special people,” starts the TV commercial that began airing across the US last week.
Enter a parade of honest to goodness Ronald McDonald’s from across the US who happen to share the name of McDonald’s longtime mascot, including a father and son duo from Dubuque, Iowa: Ronald McDonald Jr. and Ronald McDonald III.
Since being uploaded on YouTube March 26, the video has attracted more than 1.3 million views.
The chain’s new breakfast menu includes waffle tacos, a breakfast version of its Crunchwrap and steak and egg burritos.
For their part, McDonald’s has launched a promotion that will give away a free coffee every day for two weeks between March 31 and April 13, a move also seen as a way to attract more morning traffic. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Taco Bell, Ronald McDonald, Taco Bell breakfast
Taco Bell enters breakfast turf with waffle taco
Eating a big breakfast may increase fertility: study
Thor hammers its publicity with new posters
New 'Desolation Of Smaug' visuals
Is your phone too big? Just slip on this silicon thumb!
Everybody's doing it: Smartphone gaming is global pastime
Pick the brains of the 'world's best chefs'
In 'House Of Cards', clothes make the Underwoods
Noodles with oomph at Cheng Fong
Sports stars meet Gangnam Style
Swedish parliament confirms Social Democrat's Lofven as new PM
Malaysia lose appeal, Cheau Xuen must return gold medal (updated)
Angry Birds maker Rovio says up to 130 jobs to go
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)