Home > Lifestyle > Food > News
Tuesday March 4, 2014 MYT 12:10:00 PM
Tuesday March 4, 2014 MYT 12:28:17 PM
McDonald’s is quietly testing out a ‘build-your-own-burger’ concept in the US. – McDonald’s/AFP
Burger chain testing out customisation.
IN addition to two beef patties, special sauce, lettuce and cheese, McDonald’s customers may one day be able to customise their burger by doubling up on pickles or omitting the onions.
According to the Associated Press, a McDonald’s outlet in California is quietly testing a new concept that would allow customers to build their own burger using tablets to place their order.
The pilot project is being tested at a restaurant in Orange County and is slated to expand to other locations across Southern California this year – a move aimed at attracting a dinner-time crowd and a new clientele, reports the AP.
Customers place their order by entering the kind of sauce, cheese and bun they want for their burger via a tablet.
The test props up the growing trend towards customisation in the fast food industry and borrows on the success of brands like Subway and Chipotle where customers can build their own sandwiches and burritos.
The move also encroaches on rival Burger King’s slogan, “Have it your way”, which invites diners to customise their sandwiches.
For its part, BK released a Big Mac knock-off last year with the launch of the Big King sandwich, which bears a striking resemblance to McDonald’s iconic burger.
The AP also reports that the company is rolling out new prep tables across the chain’s 14,000 restaurants in the US, which could signal an expanded toppings and ingredients menu that could include everything from jalapenos to salsa.
The chain has also said it’s reconsidering its breakfast hours to extend past the 10.30am cutoff. – AFP Relaxnews
Tags / Keywords:
Lifestyle, McDonald s, burger customisation
McDonald's lets you show your :@
McDonald’s Japan launches complaint app
What’s in the Big Mac special sauce that it’s selling for RM64,000?
China cult pair executed for McDonald’s killing: Xinhua
China not lovin' plan for McDonald's on famed West Lake
Preparing Sudanese wrestlers for the world stage
Drawing tourists to shop in Spain
Thanks to ‘Kingsman’, men in South Korea are making more suits
Nestlé rewards consumers with biggest promotion ever
The great South Australian adventure
Living away from Malaysia can trigger a lot of different longings
Good news for folk in flood prone areas
A Malaysian girl learns the best way to see crowded Angkor temples: on two wheels
Kane to start for England against Italy, says Hodgson
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)