Home > Lifestyle > Food > News
Thursday February 27, 2014 MYT 11:10:00 AM
Thursday February 27, 2014 MYT 11:21:14 AM
Diet Coke Frost Cherry. - Diet Coke/AFP
Frost Cherry slushies a respond to lower-calorie Slurpee options.
DIET Coke, billed as the second most popular beverage in the US, has launched its first frozen product in the brand’s 31-year history, with a cherry flavour-spiked frosted drink.
The beverage behemoth announced a partnership with 7-Eleven that will see Diet Coke Frost Cherry slushies at the convenience stores’ Slurpee pumps, alongside the popular Coca-Cola Classic flavour.
The US product launch is said to respond to the growing interest for lower-calorie Slurpee options.
Each serving of the slushie drink clocks in at 30 calories and 12g of carbs.
To promote the drink, 7-Eleven is also offering a coupon for a free drink via its mobile app for iPhone and Android.
The Diet Coke Frost Cherry has launched in select markets and will roll out to other retailers and beverage machines by the end of May.
While Coca-Cola is developing cold drinks in anticipation of summer, US consumers still in the full grip of winter may be interested in the brand’s latest Japanese innovation: Canada Dry Hot Ginger Ale, scheduled to be released last fall.
The self-heating can warms up the carbonated beverage, spiked with the additional flavourings of cinnamon, apple, spices and ginger extracts. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Diet Coke, Frost Cherry, 7 Eleven
Thailand's CP All Q1 net profit beats forecast, shares surge
7-Eleven doubles Q3 profit on improved sales mix
7-Eleven set for higher revenue
CIMB unit ventures into Indonesia’s retail sector
7-Eleven gains on relisting
Providing relief for token sum
Big plans for gallery
Hypermarket teams up with local designers to launch Raya apparel
Grilled meals for meat lovers
Bash to mark developer’s completed project
Fruitful and fun study tour
Arrested FIFA officials face extradition to US
Restful repose in a capsule
Sculpture wheel-ing in admirers
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)