Home > Lifestyle > Food > News
Thursday February 20, 2014 MYT 3:54:00 PM
Thursday February 20, 2014 MYT 3:58:01 PM
by tim kenneally
Warner Bros Television and the Southfork Bottling Company have teamed up to launch J.R. Ewing Bourbon.
The spirit, made in conjunction with the current show’s third season, will hit stores next month.
Someone point Sue Ellen Ewing in the direction of the nearest Alcoholics Anonymous meeting – because she’s going to need it.
In celebration of the Season 3 premiere of TNT’s Dallas on Feb 24 in the United States, Warner Bros Television and the Southfork Bottling Company have teamed up to launch J.R. Ewing Bourbon, which will hit spirit retailers’ shelves at the end of March. Just in time to tempt poor Sue Ellen, at a very vulnerable time during her long struggle with the demon alcohol.
As Dallas fans will recall, at the end of Season 2 of Dallas, Sue Ellen (played by Linda Gray), grief-stricken by the death of her ex J.R. Ewing, bids adieu to the wagon and once again seeks the warm, bleary-eyed embrace of the bottle.
And now, the struggling dipsomaniac will have to contend with one more temptation – put in place by the studio of her own series, no less.
For those with more control over their alcohol intake, J.R. Ewing Bourbon is a four-year-old, 80-proof bourbon that’s “well balanced and possesses a maturity that adds to its complexity,” according to a press release issued this week.
“The nose is classic and slightly fruity, with notes of vanilla, oak sweetness and a touch of orange,” the release promises (close your eyes, Sue Ellen). “The taste profile is surprisingly mild, yet crisp, and exhibits a lightly spicy/honey taste that lingers on the palate.”
The spirit will initially launch in 14 states in the South and Midwest of the US, with plans for a national and eventually an international expansion.
“It’s exciting to have the show and J.R.’s legacy, represented to the public in a new way,” Dallas executive producer and writer Cynthia Cidre said. “Plus, it gives the fans one more reason to celebrate Dallas!” And Sue Ellen Ewing one more reason to seek help as soon as possible. — Reuters
Tags / Keywords:
Lifestyle, Alcohol, TV, Character, Dallas, Bourbon
Wine critic Robert Parker Jr. to launch new lifestyle magazine
Arts academy to stage Seussical Jr
Downey Jr welcomes baby daughter with Facebook joke
Russia to suspend imports of Kentucky Gentleman bourbon
Rocket men: Google's Page, Virgin's Branson backed satellite on failed launch
Remembering Tsunami 2004: The future’s not safe
Big Bad Wolf book sale extended to Dec 21 due to overwhelming demand
Quelle surprise! Football firebrand Eric Cantona now a fancy watchmaker
Restaurant trends in 2015 – even more hi-tech
Ladies, time to stand up and fight for your man
Looking out for your ears
U.S. considers 'proportionate' response to Sony hacking attack
TripAdvisor’s Travellers’ Choice for Destinations on the Rise 2015
Singapore govt’s Uber rival slammed as ‘stunningly pointless’
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)