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Online reservation site OpenTable is increasingly focusing on mobile apps. - shutterstock.com/AFP
Online reservation site is also piloting a mobile payment app.
IN a move signalling an increased interest in expanding into mobile, online reservation site OpenTable has announced that it has acquired restaurant recommendation app Ness.
When it was launched in 2011, Ness was pitched as an app that could tailor restaurant recommendations to individual tastes. Instead of simply aggregating reviews from random strangers, the app was meant to delve deeper and deliver restaurants based on the user’s personal tastes and preferences.
With the acquisition, the Ness app and website are no longer available on their own.
The online reservation site is also piloting a mobile payment app in San Francisco. Instead of waiting for their bill, diners can pay for their dinner immediately by adding a credit card to their account before tucking into their meal.
The mobile payment option may be an added advantage for OpenTable over Zagat, which recently revamped its website and app after being acquired by Google. – AFP Relaxnews
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