Home > Lifestyle > Food > News
Tuesday February 4, 2014 MYT 10:30:00 AM
Tuesday February 4, 2014 MYT 10:33:04 AM
Godiva chocolates for the lunar new year. - Godiva/AFP
Chinese still prefer salty and savoury to sweet.
THOUGH Chinese consumers are known for lacking a sweet tooth, premium chocolate makers are hoping to cash in on the tradition of gift giving over the lunar new year with a slew of limited edition, commemorative gift sets.
The Chinese may have enthusiastically taken up Western food trends like coffee, wine, and fast food over the past decades, but chocolate has failed to make significant inroads, given a palate that prefers salty and savoury flavours over sweet.
According to figures out of global research firm Euromonitor, the average Chinese eats a modest 100g of chocolate a year – or the equivalent of two chocolate bars.
By comparison, the per capita consumption in Switzerland averaged 12kg in 2012.
But where chocolate brands hope to endear themselves to the middle class Chinese market is by pitching the confectionery as a premium product ideal for gift giving, particularly during the biggest holiday of the Asian calendar, lunar new year.
Over at Godiva, chocolatiers have created a trio of new flavours for the holiday including dark caramel pear, milk cherry almond and white pineapple Macadamia.
The 32-piece chocolate gift set is US$120 (RM400) while the 20-piece gift set retails for US$50 (RM167). Both come with red envelopes.
Neuhaus has also launched a limited edition year of the horse gift box for US$30 (RM100) that houses 16 bonbons, while La Maison du Chocolat has assembled a special trio of red and gold-ribboned gift boxes including hat boxes for the occasion.
And for small, handout treats, Purdys Chocolatier has created solid milk chocolate medallions which are individually wrapped in a red and gold Chinese new year motif.
For a chocolate alternative, Laduree boutiques at airports across Asia like Hong Kong, Singapore, Taiwan, South Korea, as well as Paris and Australia, will offer a limited edition gift box to house the brand’s iconic macarons. The burgundy boxes are emblazoned with gold horseshoes. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Godiva, Lunar New Year, chocolate, bonbons
Lunar New Year comes early to Kuantan old folks
Hotel GM dresses up as Chinese deity to welcome new lunar year
Many rush to book their passage home for Chinese New Year reunion dinner
Court-ing a new market
MAHB's new CEO reports for work
Ladies, Ryan Gosling is now a daddy
Puttin’ on the glitz: 'Larger Than Life' will sing to you
Behold! The ‘Mockingjay’ trailer fans have been waiting for is finally here
Gordon Ramsay to open new restaurant in the US
Learning is possible during sleep, says study
Diver to attempt polar freedives
Fast and furious at gathering
Senior citizen room-swapping travel
The future of flying could include Google Glass-type headrests
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)