Home > Lifestyle > Food > News
Tuesday February 4, 2014 MYT 10:30:00 AM
Tuesday February 4, 2014 MYT 10:33:04 AM
Godiva chocolates for the lunar new year. - Godiva/AFP
Chinese still prefer salty and savoury to sweet.
THOUGH Chinese consumers are known for lacking a sweet tooth, premium chocolate makers are hoping to cash in on the tradition of gift giving over the lunar new year with a slew of limited edition, commemorative gift sets.
The Chinese may have enthusiastically taken up Western food trends like coffee, wine, and fast food over the past decades, but chocolate has failed to make significant inroads, given a palate that prefers salty and savoury flavours over sweet.
According to figures out of global research firm Euromonitor, the average Chinese eats a modest 100g of chocolate a year – or the equivalent of two chocolate bars.
By comparison, the per capita consumption in Switzerland averaged 12kg in 2012.
But where chocolate brands hope to endear themselves to the middle class Chinese market is by pitching the confectionery as a premium product ideal for gift giving, particularly during the biggest holiday of the Asian calendar, lunar new year.
Over at Godiva, chocolatiers have created a trio of new flavours for the holiday including dark caramel pear, milk cherry almond and white pineapple Macadamia.
The 32-piece chocolate gift set is US$120 (RM400) while the 20-piece gift set retails for US$50 (RM167). Both come with red envelopes.
Neuhaus has also launched a limited edition year of the horse gift box for US$30 (RM100) that houses 16 bonbons, while La Maison du Chocolat has assembled a special trio of red and gold-ribboned gift boxes including hat boxes for the occasion.
And for small, handout treats, Purdys Chocolatier has created solid milk chocolate medallions which are individually wrapped in a red and gold Chinese new year motif.
For a chocolate alternative, Laduree boutiques at airports across Asia like Hong Kong, Singapore, Taiwan, South Korea, as well as Paris and Australia, will offer a limited edition gift box to house the brand’s iconic macarons. The burgundy boxes are emblazoned with gold horseshoes. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Godiva, Lunar New Year, chocolate, bonbons
Experts share what makes Chinese New Year for each dialect group unique
All glammed up for Lunar New Year
Developer celebrates Chinese New Year with buyers
Hotel GM dresses up as Chinese deity to welcome new lunar year
With Xmas over, folk get ready for Chinese New Year
5 cookies for Christmas
'Everyday themes' in Nam Ron's new work
Frigid turtles get moved to warmer ground
Remembering Tsunami 2004: Architecture of hope
Ladies, time to stand up and fight for your man
Looking out for your ears
Xiaomi raising over US$1bil from investors including GIC
Spain's Princess Cristina to stand trial on tax fraud charges
Remembering Tsunami 2004: Phuket bounces back from disaster
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)