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Tuesday September 24, 2013 MYT 5:14:00 PM
Tuesday September 24, 2013 MYT 5:21:23 PM
Barry Callebaut has won EU approval to claim that its chocolate helps blood flow. - Barry Callebaut/AFP
Swiss chocolate maker wins health claim.
NEXT time someone chides you for indulging in a piece of dark chocolate, point to your heart or your leg and let them know it’s good for blood flow.
That’s the latest argument chocoholics can use to justify their sweet indulgence after the European Commission gave premium Swiss chocolate maker Barry Callebaut its blessing to use the health claim that cocoa flavanols can “help maintain the elasticity of blood vessels, which contributes to normal blood flow”.
The luxury chocolate maker becomes the first in the industry to be able to make such health claims.
The approval was based on evidence presented by the Swiss chocolate maker using the brand’s Acticoa cocoa powder and dark chocolate. Scientists were able to prove that a daily intake of 200 mg of cocoa flavanols helps maintain healthy blood flow.
The chocolate maker will now be able to put the health claim on its Acticoa cocoa and chocolate products within EU countries.
After heart health, the functional food industry – foods that make health claims – has been eyeing healthy blood flow as the next big trend.
A concentrated tomato extract FruitFlow claims to improve blood circulation by inhibiting platelets from clumping and aggregating, a known cause of heart attacks, stroke and venous thrombosis. – AFP Relaxnews
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Barry Callebaut, chocolate, health claim, blood flow, cocoa flavanols
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