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Monday September 16, 2013 MYT 11:15:00 AM
Monday September 16, 2013 MYT 12:32:39 PM
Web series ‘Unforgettable Stories’ gives viewers inside look at the brand.
LUXURY hotel chain the Waldorf Astoria has launched a new video series that takes viewers to their properties around the world in virtual armchair tours of the cities they inhabit.
Dubbed “Unforgettable Stories”, the web series gives viewers an inside look at the makings of the brand which has become synonymous with luxury and haute living, including the chefs, artisans and designers who helped build it.
In the inaugural video, viewers are taken behind-the-scenes into the triple Michelin-starred kitchen of La Pergola at the Rome Cavalieri, Waldorf Astoria, where chef Heinz Beck produces fine dining meals to a fully booked house every night.
In addition to footage of the hotel’s stunning rooftop dining area and extravagant dining room, the video serves as a promotional tour of Rome, taking viewers on a virtual tour of farmer’s markets and major landmarks – a city Beck calls the most beautiful in the world.
Michelin-starred French chef Pierre Gagnaire and Roel Lintermans also discuss the makings of the restaurant at the Waldorf Astoria Berlin, which opened earlier this year, while the Berlin Zoo biologist discusses the hotel’s exclusive after-hours zoo programme for guests.
Other “cultural tastemakers” featured in the series include artisans, fashion designers and curators.
Similarly, the Ritz-Carlton has also produced a series of videos dubbed “The Art of the Craft,” which documents the artisanal quality of their customer service, ranging from shoe shining, housekeeping, sommeliers, and florists. – AFP Relaxnews
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Lifestyle, Travel, Waldorf Astoria, web video series, Unforgettable Stories, armchair traveller
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