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Wednesday September 11, 2013 MYT 11:00:00 AM
Wednesday September 11, 2013 MYT 1:12:18 PM
Company teams up with Jamie Oliver on cooker development.
THE company has extended its partnership with TV chef Jamie Oliver to develop a programmable, app-controlled automated cooker.
As well as a host of new TVs and Blu-ray players, Philips has revealed a number of connected home concept gadgets at this year’s IFA electronics show in Berlin. Chief among them is the HomeCooker Next, which at first glance looks like a typical slow cooker but on further inspection is actually a “smart” appliance that can not only autonomously stir whatever the home chef places inside, it can also monitor temperature and alert the user when it’s time to add another ingredient.
But the cooker itself is just part of the system; there is also, of course, an app which offers recipes, complete with step-by-step instructions as well as more general healthy eating and culinary inspiration. The idea is that using a recipe via the app, the cooker will know exactly what’s needed and when so that once the preparation is complete and the cooking process has begun, the machine just gets on with things so that the average busy mum or dad has time to play with the kids or simply sit down and have a five-minute break. When the meal is ready the cooker can keep it warm without burning or drying out what’s inside.
The HomeCooker Next, though just a concept, has its origins in a real, existing product – the Jamie Oliver co-developed HomeCooker which is essentially a pot with an autonomous stirring system. Some might say that such a device is the height of laziness but those same people have probably never attempted to cook a perfect risotto.
As Jamie Oliver said in defence of the appliance that bears his name: “We all know it can be a struggle to get fresh, homemade food on the table every day, especially for busy parents who have to juggle so much. It’s often a real tradeo-ff between spending time with the family and preparing fresh food.”
Explaining the reasoning behind taking this automation one step further, Katrin Hansson, consumer marketing director of Philips Kitchen Appliances, said: “Many consumers are already using their smart devices to find new recipes online, so we’re exploring ways to create a smart digital kitchen appliance. We’ve been working with consumers to discover insights and generate ideas, and look forward to using these co-created ideas within our partnership with Jamie Oliver, to define what the next generation of HomeCooker and other kitchen appliances could bring to help people live healthier lives.”
Philips stresses that the device is very much in the prototype stage and therefore there is no information regarding a potential time frame for launch.
Alongside the cooker, Philips also demonstrated a smart coffee maker, which can tailor a morning cup based on a recipe concocted on a smartphone app, and a similarly smart air purifier, which can be controlled via smartphone and provide the user with real-time air quality information. But, unlike the cooker, the Smart Air Purifier is already the completed article and is set for launch in 2014 where it will initially go on sale in China. – AFP Relaxnews
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Lifestyle, Philips, Jamie Oliver, kitchen gadgets, automated cooker
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