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Thursday September 19, 2013 MYT 1:30:00 AM
Thursday September 19, 2013 MYT 1:36:00 PM
by lee svitak dean
Coconut roti is baked on a hot plate in Sri Lanka. - Courtesy MIRRA FINE/The Perennial Plate/MCT
Online video series looks at what we eat and where our food comes from.
SOMETIMES you don’t need a master plan. You simply need to follow a dream.
That’s been the case for Daniel Klein and Mirra Fine, the local creators behind The Perennial Plate online video series.
Theirs is a tale not only about what we eat and where our food comes from, but also of serendipity.
In 2009, Klein started a weekly online series about eating sustainably in Minnesota. It was an ambitious project – 52 videos for the first year – and done a bit on a whim.
But the little project that could morphed into something bigger and better.
After a year filming in Minnesota – and on-the-job training in making videos – Klein and Fine were faced with “What next?”
They settled on a series of food videos from across the country, a project supported in part by sponsors they acquired after their plans were announced on Huffington Post. Toyota came on board with the loan of a Prius, at the encouragement of a film producer who had read about their effort; funds for day-to-day costs, such as gas, came from other sponsors and a Kickstarter campaign.
Six months later – seven terabytes of footage, 42 states, 50 short films and 23,000 miles – after telling stories about regular folks raising organic vegetables in South Carolina, fishing for mullet in Florida, milking cows in Ohio and more, The Perennial Plate duo were headed to Los Angeles to return the car when their cellphone rang.
“We got this call from a random number,” said Klein. “It was a PR person asking if we wanted to go to Vietnam.” The company – Intrepid, of Australia, which had seen their work online – offered them a two-week trip in exchange for doing a video montage on the food experience in Vietnam. After more than half a million viewers had watched the video, Klein and Fine asked Intrepid to send the team to six countries the following year.
“How about 12 countries?” was Intrepid’s response.
“It was a dream question,” said Klein.
They’re two-thirds through their trip around the world right now (though halfway through the videos they expect to produce), back home in south Minneapolis editing the most recent travels.
Soon they’ll be off to Copenhagen to speak and screen films for the international food festival put on by René Redzepi of Noma restaurant, followed by more travel for Intrepid in Argentina and Mexico and, later, in South Africa and Ethiopia.
As for their international project being bigger and better? They won a James Beard Award in May for their World Food Tour series and grand prize in the Saveur magazine video festival for A Day in India (find the videos at www.theperennialplate.com).
And then there was a special moment in the Parmesan cave in Italy when Klein proposed marriage to Fine.
Yes, it’s been a heady year for the two.
“It was the best year ever,” said Klein. – Star Tribune (Minneapolis)/ McClatchy-Tribune Information Services
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Lifestyle, Perennial Plate, online videos, Daniel Klein, Mirra Fine
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