Can celebrity endorsements give a negative impact?

Celebrity endorsement is the super-weapon of modern humani-tarianism. But it can go badly wrong.

IT is easy, particularly for dedicated readers of Ms Magazine and people who educate themselves about rape as a matter of conscience, to wince at the sight of Angelina Jolie at the side of the foreign secretary, William Hague, travelling to Bosnia to meet rape victims in her role as a special envoy of the United Nations High Commissioner for Refugees.