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Wednesday March 26, 2014 MYT 12:00:00 AM
Thursday April 10, 2014 MYT 8:52:58 PM
by nadine fernandez
Who is Gatsby? A themed image of what to expect the night of the gala.
The Mercedes-Benz Stylo Fashion Grand Prix Awards Gala promises
to be the cat’s meow.
ONE of the most-awaited fashion events in the country, the Mercedes-Benz Stylo Fashion Grand Prix, returns for its seventh year to the capital city.
While it begins with a sexy slumber party, the series of fashion-based soirees culminates with the main event, a black-tie Mercedes-Benz STYLO Fashion Awards Gala themed “Who is Gatsby?” to be held at Hap Seng Star in Kuala Lumpur.
The Mercedes-Benz Stylo FGP has never been an ordinary fashion festival as each year, the organisers continuously push the boundaries to present not just the best in fashion but an extraordinarily distinctive platform, hence the tagline “fashion’s merely the excuse”.
“I am a great lover of the arts and deep down, a person who loves the creative, crazy side much more than commerce. I never did quite get the chance to fully explore this side till Stylo came along,” said Stylo president Datuk Nancy Yeoh of why she decided on the era for the awards night.
Although the roaring 20s is one of Datuk Nancy Yeoh’s favourite periods, from the fashion and music to the Charleston, she expresses that she felt it wasn’t topical enough to appeal to the younger set until The Great Gatsby made it to the silver screens again.
“That’s when I thought this was the perfect time to have a 20s themed party. It isn’t a Gatsby party but rather a tribute to the 20s and its fashion influences; so tongue-in-cheek, we call the party “Who is Gatsby?” because obviously, it didn’t matter to this party who he is,” she said.
“This is planned as ‘A Vintage Party’ where we hope to bring back the mood of the 1920s era – the clothes, the jewels, décor, music; jazz was the big new thing. It was indeed a liberating time for women, a whole new breed was introduced. They showed off their arms and legs and had their hair cut, they called themselves ‘flappers’,” she added.
Harald Behrend, chief operating officer of Hap Seng Consolidated Berhad has mentioned that the transformation of Hap Seng Star into an opulent, dramatic 1920s lavish party will require “some work” as the modern structure of the building will have to be morphed into an amazing piece of 1920s art deco.
“Lots of drapes, candlebars, chandeliers, huge pots of flowers and much more will be used. It will be an exciting evening to see Stylo bring to life its signature extraordinary look which I’m sure will be the talk of the town,” he said.
Unfortunately, with vintage Mercedes Benz vehicles being something of a rarity, Roland Folger, president and CEO of Mercedes-Benz Malaysia said that there will instead be a lot of images of vintage cars at the event which will add to the overall effect of the 1920s.
Further adding to the glitz of the night, Stylo’s official jeweller, De Beers Diamond Jewellers, will be showcasing its Talisman Crown which is being flown from London especially for this season.
The Talisman Crown was created to commemorate the Diamond Jubilee of Queen Elizabeth II.
According to De Beers, rough diamonds were the exclusive privilege of Kings and Queens, as it is said to protect, and bring good luck and prosperity.
So sitting atop the Talisman Crown is a beautiful 73-carat rough diamond.
Over the course of the night, Jovian Mandagie, Zang Toi, Bon Zainal, Fairuz Ramdan and Illiza Ho will be taking the stage while Paris-based Swedish international fashion DJ Petra Silander will be spinning the after party music.
Tags / Keywords:
Lifestyle, STYLO, Gatsby, Awards night
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