Home > Lifestyle > Features
Saturday March 1, 2014 MYT 12:00:00 AM
Saturday March 1, 2014 MYT 4:19:47 PM
by michael cheang
Lim Cheng Hoe at work in The Star's former HQ in Section 13/6, Petaling Jaya, Selangor.
Two-time Star2 editor Lim Cheng Hoe looks back on how he tried to sweeten up the features and lifestyle section.
Arguably the longest-serving editor of Section 2 – he was in charge for almost 10 years over two stints – Lim Cheng Hoe has overseen some of the pullout’s most significant milestones.
Currently a senior editor on the news desk, Lim joined The Star in 1985 as a reporter in Penang. He was drafted into the Features desk in 1994 as a senior writer to assist then-acting editor Gilbert Yap. He was eventually promoted to deputy editor under June Wong, before taking over as acting editor in 1999 and subsequently becoming the editor in 2002.
“To be honest, June’s shoes were quite big to step into. She already laid most of the groundwork and revamped the section, so all the infrastructure were already in place,” he thinks back.
During his run, he tried to make the Features pullout less serious. “I wanted people to have more fun with the section. I also tried to change the mindset of the writers, to get them to be less heavy in their approach, and have more fun with their stories,” he says. “I wasn’t trying to dumb it down. I wanted it to complement the serious stuff in the main paper – the dessert to the main meal.”
A new parent at the time, he also pushed for Family and Parenting sections to be mainstays in the pullout.
He was transferred to the news desk in April 2005, but returned as Star2 editor in 2008. In 2011, the company embarked on a convergence exercise and all three lifestyle pullouts – Star2, Star Weekender and StarMag – were merged into one main Features Central desk.
“That was one of the biggest challenges – pulling together three families and managing a pool of 50 people. I certainly don’t miss that part of the job!” he says. “What I miss is the camaraderie – working with a group of fun people and having fun with what we were doing.”
Dear readers, we’re inviting you to leave us a note, a picture or a memento about your time with Star2, or how Star2 has made an impression on you. Click on the link 30 Years Of Star2 to post your comments, or email your photos and images to firstname.lastname@example.org and we'll post them in our Facebook photo album for entire month of March 2014. Come on, we’re looking forward to hearing from you!
Up for any challenge: June HL Wong
A balancing act: Davin Arul
Tags / Keywords:
Lifestyle, Lifestyle, Star2 Anniversary, 30 Years of Star2, Thirtylicious, Star2 Turns 30, Lim Cheng Hoe, June HL Wong, Davin Arul
China pledges to boost retail, health and travel sectors to lift consumption
Sleepy village on the ‘fifth river’
Find creative new uses for old things
Fair promises something for everyone
150 exhibitors to choose from for the perfect household products
Honouring the masters of their trade
Supermarket chain and financial services company launch new credit cards
The once-popular Wisma Central has a new lease on life
Dining with strangers
Footwear company launches Fall/Winter collections at its latest concept outlet in Sunway
Eight experiences you can’t miss when in Australia
Air Asia free seat promotion begins today
Pollution affects livelihood of fishermen
Renault's F1 future remains on hold
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)