WATER, touted as “blue gold”, was considered the ultimate luxury by ancient Greeks and Romans. It is also one of the important elements for Bulgari – with its Greek-Roman roots – when it comes to Aqua Amara, its fragrance based on the nobility of water.
Hence, to launch the men’s scent on a regional scale, the Italian luxury house picked Bali, the island of gods. The Indonesian island – blessed with lush vegetation and natural water sources rich in mineral – proved to be the perfect locale.
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