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Wednesday January 22, 2014 MYT 12:00:00 AM
Wednesday January 22, 2014 MYT 7:29:32 AM
SWATCH celebrates Chinese New Year with the release of New Gent, a white, black and red timepiece.
As this is the year of the horse and it plays a legendary role in Chinese history and culture, a closer look at the watch will show that the black print is actually the image of a galloping horse.
The design resembles a traditional Chinese drawing and calligraphy with its inky black brush strokes and watery grays on white base, and its dynamic impressions of horses in motion make a fitting tribute.
The explosive power of a horse in motion dominates the special packaging, as well. A magical combination of traditional Chinese art and innovative technology: the lenticular surface presents different hand-drawn images as the packaging is moved and the viewing angle changes.
> The New Gent retails at RM260 and is available at Swatch outlets nationwide.
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Lifestyle, Swatch, Chinese New Year, horse, watch, New Gent
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