Features

Published: Thursday December 12, 2013 MYT 5:15:00 PM
Updated: Thursday December 12, 2013 MYT 6:04:16 PM

Reading horoscopes may bring on impulsive behaviour

For some people, an unfavourable horoscope may drive them to do something indulgent, such as dipping into a bowl of ice-cream. – AFP

For some people, an unfavourable horoscope may drive them to do something indulgent, such as dipping into a bowl of ice-cream. – AFP

A new study suggests that reading your daily horoscope could lead to impulsive or self-indulgent behaviour.

FANS of astrology, take heed. A new study suggests that reading your daily horoscope could lead to impulsive or self-indulgent behaviour.

For those days when astrology readings were negative, people were more susceptible to temptation, researchers said.

The study, announced on Tuesday and published in the Journal Of Consumer Research last month, revealed that believing in fate was associated with more erratic decision-making after reading bad news in one’s horoscope.

In their research, scientists from Johns Hopkins University and the University of South Carolina in the United States recruited 188 subjects who read an unfavourable horoscope and then were asked to choose either an indulgence, such as diving into a bowl of ice-cream, or a virtuous alternate, such as cleaning the kitchen. The results showed that for people who believe they could change their fate, an unfavourable horoscope increased the likelihood of that person seeking refuge in an indulgent behaviour.

However, the researchers had expected subjects to choose a more virtuous action to prevent the unfavourable outcome presented in their horoscope.

“Conventional wisdom might suggest that for people who believe they can change their fate, an unfavourable horoscope should result in an attempt to improve their fate,” the authors said. “Our results showed that reading an unfavourable horoscope actually has the opposite effect on a person.”

Madonna is reportedly a fan of horoscopes and psychics, as is actress Naomi Watts, who played Princess Diana in a recent film adaptation. According to reports, she admitted to using psychics to communicate with the late princess about the part. – AFP Relaxnews

Tags / Keywords: Lifestyle, astrology, self-indulgent, impulsive, behaviour, study

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