Men's fragrances on the rise

A number of big launches have boosted men’s fragrance sales over the past year.

A NEW report by the NPD Group, an international market research company, has revealed the rising popularity of luxury scents in Britain and the United States: “While women’s individual juices continue to be the top-selling fragrance segment across the United States and Europe, new launch activity has been a boost for men’s sales across most countries,” explained Karen Grant, vice president and senior global industry analyst at the NPD Group.