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Friday October 18, 2013 MYT 7:50:00 PM
Friday October 18, 2013 MYT 9:05:52 PM
Justin Bieber: 'I love fashion that's authentic and all about the individual, just like my music.' – AFP
Interactive lookbook requires viewers to share scenes from site to watch short films starring the singer.
FANS of Justin Bieber can glimpse the pop star wearing the 2013 winter collection via teen brand Adidas NEO Label’s interactive lookbook.
The lookbook, viewable at www.adidas.com/justinbieber, features five short films starring the 19-year-old, with the first film available now. Expect shots of Bieber hanging around the studio, playing with drumsticks, and hamming it up for the camera.
To “unlock more exclusive content”, fans will need to share scenes with their friends via social media, and the more fans interact with the site by clicking on product shots and sharing scenes, the faster they’ll gain access to the remaining videos, Adidas said.
Viewers can also purchase items from the collection as they appear in the scenes.
“Living your style is about being who you are and showing your own creativity, and for me that’s what NEO is about,” Bieber said in a press release. “It’s about every teenager working a different look and showing off their own unique style. I love fashion that’s authentic and all about the individual, just like my music.”
The range includes some of the Canadian singer’s favourite pieces, Adidas said, including a flannel shirt with an exaggerated check pattern and faded drop-crotch denim pants. – AFP Relaxnews
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Lifestyle, Adidas, NEO Label, Justin Bieber, winter 2013
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