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Saturday October 12, 2013 MYT 12:00:00 AM
Saturday October 12, 2013 MYT 6:08:58 AM
by william k.c. kee
He wears a Master Grande Tradition Minute Repeater from Jaeger-LeCoultre. - Photos by RAYMOND OOI/The Star
It’s easy to strike a pose, when you’re wearing a masterpiece on your wrist.
FROM a romance-inspired timepiece for women (we’re looking at you, Graham) to a state-of-the-art mobile phone (call me, Vertu), the Art Of Time has thrilled visitors that passed through its doors since Oct 3.
The exhibition – organised for the third consecutive year by Swiss Watch Gallery (SWG) – presents what is arguably the most comprehensive collection of luxury timepieces in the country. Owned by the Valiram Group, SWG is well-regarded as a Malaysian regional luxury watch retailer.
For Art Of Time visitors, they can look forward to the latest limited and rare edition watches, high jewellery designs, grand complications and avant-garde pieces – some of which have not been unveiled before in Malaysia.
Held at Pavilion Kuala Lumpur till tomorrow, the 474sqm exhibition showcases timepiece brands in a luxurious and seamless shop-in-shop setting with each brand outfitting its own “salon” to stay true to its DNA inspirations.
Brands at Art Of Time are Cartier, Graham, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Tag Heuer, Tudor, Ulysse Nardin, Zenith and Vertu, the ultimate in luxury phones.
To illustrate the beauty of these luxurious must-haves, Star2 organised a fashion shoot recently. The shoot, held at the exhibition’s premises, featured a star product from each of the participating brands.
So, what are you waiting for? If you haven’t visited Art Of Time yet, sashay over to Pavilion KL, before time runs out.
THE Art Of Time is organised by the Valiram-owned Swiss Watch Gallery. The exhibition, held at Pavilion Kuala Lumpur, ends tomorrow.
The line-up of brands include Cartier, Graham, IWC Schaffhausen, Jaeger Le-Coultre, Tag Heuer, Ulysse Nardin, Piaget, Zenith, Tudor and Vertu.
Lifestyle partners include Tourism Malaysia, BMW, The Star, Glen Grant, Etihad, InterContinental Hotels, Maybank and HappeNings.
During the exhibition period, there are tailor-made preferential privileges for purchases made:
> Receive a special edition Swiss Watch Gallery watch box, watch and jewellery box, watch winder, double watch winder or a Tumi T-tech
> Additionally, receive a special gift with purchases when you present your Maybank Credit Card or BMW White Card
> Enjoy 0% instalment payment plan available with Maybank Credit Card
> Receive one Pearl Business Class ticket to any destination on Etihad Airways with purchase of any high complication or high jewellery watch
> To register for priority access, log on to www.swisswatchgallery.com.my.
Tags / Keywords:
Lifestyle, Valiram, watch exhibition, watches, fashion, Pavilion KL, Art Of Time, 2013
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