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Sunday September 29, 2013 MYT 12:00:00 AM
Sunday September 29, 2013 MYT 10:11:28 AM
by michael cheang
Style circuit: The bar was definitely the star of the recent Johnnie Walker Circuit Lounge Singapore party at Marina Bay Sands, Singapore, being an oasis of liquid gold in the middle of a party zone.
We head down south for the most glamorous event of the Singtel Singapore Grand Prix – the Johnnie Walker Circuit Lounge Singapore party.
IT was an island of gold in a sea of people. A giant, golden chandelier glittering above a towering mountain lined with rows of gleaming golden bottles filled with the golden liquid that is the Johnnie Walker Gold Label Reserve.
An oasis of liquid gold in the middle of a party zone, the giant golden bar was the star of the recent Johnnie Walker Circuit Lounge Singapore party at Marina Bay Sands, Singapore, which saw more than 1,500 guests (including celebrities like Anita Kapoor, Daniel Boey, Sheila Sim, Oli Pettigrew, Paul Foster and Rosalyn Lee) partying the night away to great music and great drink.
Held in conjunction with the 2013 Formula 1 Singtel Singapore Grand Prix, the party was the icing on the cake during what was a weekend of glitz, glamour and loud engines for Yuaraja Krisnasamy, the grand prize winner of Johnnie Walker Malaysia’s Step Inside The Circuit campaign.
Yuaraja won a VIP all-expense-paid weekend in Singapore that included Sky Suite passes to the F1 race and a premier walk-about in the pits, Yuaraja also got to meet with Vodafone McLaren Mercedes driver, Jenson Button at an exclusive meet and greet session.
Sebastian Vettel may have won the actual race, but the Singapore GP was so much more than just a bunch of cars whizzing around the track. It was a veritable festival of sights, sounds, music and fanfare, and even if you were not a hardcore fan of F1, there was still so much for you to do. The organisers made every effort to make sure there was something for everyone, including setting up numerous stages all around the race grounds featuring artistes ranging from local Singaporean acts to international stars like The Killers and Rihanna.
Similarly, the Johnnie Walker Circuit Lounge Singapore party was also more than just a party. It was a celebration for the senses, with stunning aerialists, violinists, and DJs coming together to create an incredible visual and audio experience for guests.
There was a fashion show by designer Daniel Ngoo, who showcased fashion creations inspired by Johnnie Walker Gold Label Reserve, as well as a scintillating performance by the aptly named – and Grammy award-winning – Mad Violinist. On the decks for the evening and tasked with keeping the crowd dancing and the party mood going were US-based DJs Mel DeBarge and duo Posso.
One of the highlights of the party was the ever-popular Johnnie Walker Flavour Lab. If you were patient enough to brave the crazy long queue in front of the bar, you would have been rewarded with a choice of three experimental cocktails crafted and served by Diageo Reserve World Class alumni bartenders Jeremy Chua (Singapore), Kae Yin (Taiwan) and Zachary de Git (Singapore).
The drinks included Gold Berry Rock, a raspberry cocktail solidified in liquid nitrogen; Johnnie’s Toddy, a classic warm cocktail simmered at 60°C and torched before serving; and Honeybee, an edible concoction created with ice moulds.
Then there were the signature Gold Label Reserve cocktails, the tastiest of which were the Gold Fashion (a twist on the classic Old Fashioned cocktail, using Gold Label instead of bourbon) and the Johnnie Yuzu Sour (a twist on the classic whisky sour that uses Japanese yuzu juice instead of lime).
During the build up to the Johnnie Walker Circuit Lounge Singapore event, Johnnie Walker launched its global Join The Pact campaign with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen at Clarke Quay, the island’s hip nightspot.
The campaign is meant to reinforce the importance of responsible drinking, with Johnnie Walker announcing its ambition to gather one million global commitments to never drink and drive via the unique hashtag #ImNOTdriving. To honour the commitment, Johnnie Walker will give away one million kilometres of safe rides home across the globe, beginning last weekend, via a partnership with Singapore’s leading public transport provider SMRT Corporation Ltd (SMRT).
As part of the campaign, Circuit Lounge guests who made their pledge to never drink and drive using the hashtag received free rides home in SMRT Chryslers at the end of the evening. One lucky partygoer also won the honour of being driven home by Häkkinen himself as part of Johnnie Walker’s Ultimate Chauffeur Service.
If the party in Singapore was any indication, the upcoming Johnnie Walker Circuit Nights party series in Kuala Lumpur should be a blast. Based on the Circuit Lounge parties that are usually held in conjunction with the F1 races in Malaysia and Singapore, the first Johnnie Walker Circuit Night party here will be held on Oct 4, at The Butter Factory, Kuala Lumpur. It will be an opportunity for everyone to enjoy the elite motorsports VIP party lifestyle that Johnnie Walker has been establishing with Circuit Lounge these past few years.
Me? I just want another chance to drink at that gorgeous golden bar, thank you very much.
> For more information on the Johnnie Walker Circuit Nights party series and Johnnie Walker, go to facebook.com/JohnnieWalkerMalaysia.
Tags / Keywords:
Lifestyle, Johnnie Walker, whisky, Circuit Night, Circuit Lounge, Singapore GP
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