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Monday September 2, 2013 MYT 12:00:00 AM
Monday September 2, 2013 MYT 8:22:07 AM
by william k.c. kee
A visual of present day aircraft and its pilot, featured at The Golden Years Of Aviation exhibition.
A watch brand pays tribute to how flight has mapped its development through an exhibition.
BELL & Ross has always been inspired by the history of aviation. This year is particularly an exciting one for the brand.
“This is the beginning of our tribute to the ‘Golden Years Of Aviation’,” enthused Tong Chee Wei, general manager of F J Benjamin Luxury Timepieces Sdn Bhd.
“This October, we will be paying tribute to an aeronautical legend, but that’s another story. We will let you know more when the time is right.”
From today up till Sept 8, watch aficionados and fans of Bell & Ross are in for a treat. The sought-after brand is holding The Golden Years Of Aviation exhibition at Mid Valley Megamall, Kuala Lumpur.
The exhibition aims at transporting visitors back in time, giving them a better understanding of the evolution of wristwatches from the 1900s to present day.
“Bell & Ross has been in Malaysia since 1998, and the fans are truly passionate about the brand,” said Tong. “Hence, this exhibition is also a tribute to our loyal fans.”
As for newcomers, they can learn more about Bell & Ross through this exhibition, which exudes the brand’s universal spirit and inspiration. Touted as the first of its kind for Bell & Ross, the exhibition is a local initiative.
“The event is in collaboration with our retail partner, Watchshoppe,” he explained. “They invited us to hold the exhibition in Mid Valley as their flagship store is located here.”
The exhibition pays close attention to three different eras, which have shaped the brand’s collections throughout the years.
The 20s were the promising years of aviation. World War I (1914 -1918) hastened the development of aeroplanes, which was then still in its infancy. By the 20s, they were much more reliable, capable of flying longer distances and carrying heavier loads. It was during this time that carrying passengers was made possible.
Drawing inspiration from that era, Bell & Ross is paying tribute to the first wristwatches worn by pilots then, a design born from the need to keep their hands free.
The design elements of the roaring Twenties is best showcased in Bell & Ross’ WW1. The elegant yet strong timepiece features a larger fob-watchtype diameter, thin leather straps and wire lugs welded to the sides which give the impression of horns.
The 40s were considered the advance years of aviation. Technology and performance were in the forefront of development of airplanes during this era.
Hence, it was only natural that World War II would further the field of aviation by leaps and bounds, giving rise to jet engines and helicopter flights.
A reimagined version of the models worn by aviator pilots in the 40s, the Vintage BR, represents the watch in its simplest form. Featuring a domed crystal and exquisite strap finishing, Bell & Ross has merged the authenticity of vintage watches with top-notch performance.
2000 to present day
The present day of aviation has entered into the super sonic era. For Bell & Ross, its iconic BR 01 Aviation range is directly inspired by the instrumentation of aircraft cockpits.
Year after year, Bell & Ross comes up with completely new high-tech models. There was the BR 01 Compass in 2010, followed by Radar in 2011, offering a new way of reading time, inspired by flight instrumentation.
Last year, the brand introduced three new versions: Horizon, Altimeter and Turn Coordinator. The result was a collection of timepieces with innovative displays and uncompromising legibility.
This year, Bell & Ross is enhancing the Aviation collection with three new instruments directly inspired by the cockpit – Airspeed, Flight Compass and Climb – and essential to flying and navigation.
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